Our Partners
Ending Childhood Obesity Within a Generation
We support school-based nutrition and physical fitness initiatives, such as Fuel Up to Play 60, that help achieve these guiding principles:
- Increase access to and consumption of affordable and appealing fruits, vegetables, whole grains, low-fat dairy products and lean meats in and out of school.
- Stimulate children and youth to be more physically active for 60 minutes every day in and out of school.
- Boost resources (financial/rewards/incentives/training/technical assistance) to schools in order to improve physical fitness and nutrition programs.
- Educate and motivate children and youth to eat the recommended daily servings of nutrient-rich foods and beverages.
- Empower children and youth to take action at their school and at home to develop their own pathways to better fitness and nutrition for life.
Click on your state to see the Midwest partners who have pledged their support.

Nebraska Governor Dave Heineman with student ambassadors, Jordan Turnwall and Hannah McCoy from St. John’s Nepomucene School in Weston, toasting his commitment to Fuel Up to Play 60 with chocolate milk.
Arkansas Governor Mike Beebe and First Lady Ginger Beebe with Fuel Up to Play 60 student ambassadors, Joshua Lucero and Destiny Hicks from Weiner High School in Weiner, after signing the Fuel Up to Play 60 pledge.

South Dakota Governor Dennis Daugaard accepts a Fuel Up to Play 60 trophy from program advisor Nicole Osmundson and her daughter Katie, who is a national Fuel Up to Play 60 student ambassador, representing Robert Frost Middle School in Sioux Falls.

Fuel Up to Play 60 partners, including Kansas City Chiefs mascot KC Wolf and former Chiefs player Eddie Kennison, surround Kansas Governor Sam Brownback after he signs a proclamation proclaiming it Fuel Up to Play 60 Day in Kansas at Wilbur Middle School in Wichita.

Student ambassador Walter Amaya drinking milk with Iowa’s Lt. Governor Kim Reynolds and Governor Terry Branstad after they signed the Fuel Up to Play 60 pledge at Capitol View Elementary in Des Moines.

North Dakota Governor Jack Dalrymple signs the Fuel Up to Play 60 certificate highlighting his support for the program at a celebration event at the State Capitol in Bismarck on April 19. He is surrounded by other North Dakota Fuel Up to Play 60 partners, program advisors and student ambassadors.

