Fuel Up to Play 60

On September 10, 2010 – Back to Football Friday – the Midwest Dairy Council enlisted the help of Des Moines students in support of Fuel Up to Play 60, the NFL’s Back to Football Friday and their commitment to school nutrition

New television PSA entitled “Huddle” developed by the Ad Council in collaboration with Let’s Move!, Fuel Up to Play 60, National Dairy Council, the NFL, NFL Players Association, USDA and Brunner advertising. The spot features Tony Romo, Quarterback for the Dallas Cowboys, and encourages youth to get healthy and be active by joining the Fuel Up to Play 60 movement.

Join Steve Strickler, a 3rd-generation dairy farmer in Iola, Kansas, as he takes you on a tour of his dairy farm, showing how dairy farm families work every day to provide fresh, wholesome and nutritious milk for all to enjoy. Representing Midwest Dairy Council, along with the Kansas City Chiefs, dairy farmers are proud to provide the Fuel Up to Play 60 program to you.

The video features students, principals, teachers and staff from attending schools talking about how the Fuel Up to Play 60 program has benefited their schools.

Why your school needs Fuel Up to Play 60.