Midwest Dairy Association

Speaking of Dairy Product Marketing - April, 2010 Print   Bookmark and Share

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Big news this month is Newsweek’s cover story on Michele Obama’s Let’s Move campaign and its linkage to Fuel Up to Play 60 in the fight against childhood obesity, as well as the Earth Day/Greenhouse Gas Emissions Report from the Innovation Center for U.S. Dairy. Yogurt and pizza cheese sales are gaining momentum with new product offerings that have changed consumer eating habits. And as the outcome of extensive research by DMI and its partners, the Dairy Department is changing its look to create greater engagement with consumers, translating into double-digit sales gains and increased retailer profitability per square foot.


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