Midwest Dairy Association

Midwest Dairy State Fair Signage Tells Dairy Farmer Story « Back

View PDFPrint  Bookmark and Share
August 5, 2011

Don and Glenda Eilers
Download High Resolution Image

ANKENY, Iowa – Dairy farmers work hard each day to produce wholesome dairy foods, and now Midwest Dairy will help dairy farmers to share their stories through updated signage at various locations at the Iowa State Fair.

“We want people to know that dairy farmers value wholesome dairy foods and prioritize animal care. New signage makes that even more possible,” said Kent Lehs, Iowa industry relations manager for Midwest Dairy.

For example, new signs will appear at Midwest Dairy’s main concession stand, the “Dairy Barn,” which is attached to the actual cattle barn. Signs include a 43” x 43” exterior sign which will welcome fair-goers. A 30” tall x 104” wide “WE ARE Neighbors and Friends” sign will also be outside of the concession stand. Visible inside the Dairy Barn and also in the Agriculture Building are updated Dairy Goodness Bar menus, which feature four different flavors of ice cream (chocolate, strawberry, vanilla, and chocolate chip cookie dough) in cones and cups, not to mention the ice cream cookie.

And, Midwest Dairy will add big and bold graphics to the Midwest Dairy concession in the Agriculture Building, such as a large “Dairy Goodness: Produced With Pride By Iowa Dairy Farmers” sign. Several other images of dairy farmers will also be displayed on the wall of the stand.

In the cattle barn at the Boulevard of Breeds, a photo display with captions will highlight the dedicated Don Eilers family, which has brought their cattle to the display for the fair’s duration each of the past 16 years, including 2011. The display is a pictorial explanation of how the Eilers family works together to get ready for the fair. Midwest Dairy annually supports the Boulevard of Breeds, which is located in the North Annex of the cattle barn.

Midwest Dairy also sponsors “Little Hands on the Farm,” where kids ages 2-10 have the chance to experience farm “chores” firsthand. Midwest Dairy is excited to see a second fiberglass milking cow, Bessie, added for kids to practice hand-milking. Signage for this “Come Milk Bessie” display includes a 24”x 24” color poster of information, such as the typical weight of a Holstein cow, which is 1,500 lbs. The building will also feature one of Midwest Dairy’s educational posters, “From Farm to Food to You,” helping kids to learn about where they get their food.


Midwest Dairy Association is a non-profit organization funded by dairy farmers to build demand for dairy products through integrated marketing, nutrition education and research. Midwest Dairy is funded by checkoff dollars from dairy farmers in a 10-state region, including Minnesota, North Dakota, South Dakota, Nebraska, Iowa, Illinois, Missouri, Kansas, Arkansas and eastern Oklahoma. For more information, visit www.midwestdairy.com. Follow us on Twitter and find us on Facebook at Midwest Dairy.


Sherry Newell

Sr. Communications Manager


more »