Survey Finds Fuel Up to Play 60 Program Sparking Significant Increases in Student Participation, Impact across the Midwest « Back

Nutrition and Physical Program Serving as Engine for Change, Helping Schools Achieve Wellness Goals

SAINT PAUL, Minn. – Following the release of national data, new data shows that Fuel Up to Play 60 is seeing significant increases in student participation, engagement, awareness and impact across the Midwest. Fuel Up to Play 60 is an in-school nutrition and physical activity program created in partnership with the National Dairy Council and the NFL, in collaboration with the United States Department of Agriculture, and provided by the Midwest Dairy Council in Minnesota, North Dakota, South Dakota, Nebraska, Iowa, Illinois, Missouri, Kansas, Arkansas and eastern Oklahoma.

The 2011-2012 Fuel Up to Play 60 Utilization and Impact Survey interviewed 1,954 program advisors and school administrators, representing 1,557 schools, in Midwest Dairy’s 10-state service area. In its second year of a national roll-out, the Fuel Up to Play 60 program encourages students to eat healthy, be active and make positive, healthy changes in their schools. The survey results show Midwestern schools involved in the Fuel Up to Play 60 are making substantial progress and have seen marked increases over the 2010-2011 school year on a number of fronts, including:

• 70 percent of respondents think the program is helping students make healthier food choices (up from 57 percent in 2011).
• 59 percent say it is helping increase the amount of time students are physically active at school (up from 54 percent in 2011).
• 65 percent of respondents believe Fuel Up to Play 60 positively influences their school environment (up from 58 percent in 2011).

“We’re thrilled that the results of the 2011-12 Fuel Up to Play 60 Research and Utilization Survey are extremely positive,” said Molly Pelzer, RD, LD, senior vice president of Midwest Dairy Council. “The results confirm Fuel Up to Play 60’s status as the premier program to address child health and wellness in schools.”

Nationally, the Fuel Up to Play 60 program serves nearly 73,000 enrolled schools, reaching approximately 38 million students across the country, including more than 12,400 schools and 5.5 million students in the Midwest. Sixty-nine percent of enrolled educators nationwide believe the program is positively influencing their school environment and sixty-five percent say it helps them achieve their school wellness goals. Seventy percent of enrolled educators nationwide believe the program is helping students make healthier food choices, and 62 percent say it is helping increase the amount of time students are physically active at school. And, the study found a correlation between the presence of an adult champion and higher program activation and engagement.

In partnership with committed adult stakeholders, youth leaders help students implement changes in their school environments. Fuel Up to Play 60 activity at Midwestern schools has included everything from making over school meals to include more fruits, vegetables, whole grains and low-fat and fat-free dairy foods to forming school fitness and walking clubs to adding grab-n-go breakfast options for students to fuel up before starting their school day. Because of their efforts, students have won local and national rewards, including visits to their schools from NFL players and prize packages that further aid in achieving their school’s health and wellness goals. Read more about Fuel Up to Play 60 success stories from Midwest schools.

Fuel Up to Play 60 Student Ambassadors will be sharing real-life program successes at Nutrition + Physical Activity Learning Connection Summit taking place September 18-19 in Washington, D.C. Midwestern students selected to participate in the conference include Alejandro Guadarrama, a National Fuel Up to Play 60 Ambassador from Waukegan, Ill., and Kylie Kasprick, Minnesota’s Fuel Up to Play 60 Student Ambassador from Maple Grove, Minn. The Summit, hosted by the GENYOUth Foundation, will explore the connection between nutrition, physical activity and learning.

Joining the Fuel Up to Play 60 team is easy, fun and gives students the freedom to be creative about their personal and school goals, in addition to winning exclusive prizes like NFL merchandise and a trip to the Super Bowl. For more information or to sign-up, students, parents and educators may visit www.FuelUpToPlay60.com, Fuel Up to Play 60 Facebook page or www.midwestdairy.com.  

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Editor’s Note: *Data based on results from online survey fielded in April/May 2012 among more than 11,000 adults in Fuel Up to Play 60-enrolled schools. Survey data was weighted statistically to adjust for sample bias.

About Midwest Dairy Council
Midwest Dairy Council®, an affiliate of National Dairy Council, is the nutrition education division of Midwest Dairy Association. The Council is dedicated to dairy nutrition research and education through the investment of more than 9,500 dairy farm families across 10 Midwestern states, and is committed to child health and wellness through our collaborative program, Fuel Up to Play 60. For more information, visit www.midwestdairy.com. Follow us on Twitter and find us on Facebook at Midwest Dairy.

About Fuel Up to Play 60
Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by National Dairy Council (NDC) and National Football League (NFL), with additional partnership support from U.S. Department of Agriculture (USDA). The program encourages youth to consume nutrient-dense foods (low-fat and fat-free dairy, fruits, vegetables and whole grains) and achieve at least 60 minutes of physical activity every day.

Fuel Up to Play 60 is designed to engage and empower youth to take action for their own health by implementing long-term, positive changes for themselves and their schools. Customizable and non-prescriptive program components are grounded in research with youth, including tools and resources, in-school promotional materials, a website and student challenges. Fuel Up to Play 60 is further supported by several health and nutrition organizations: Action for Healthy Kids, American Academy of Family Physicians, American Academy of Pediatrics, Academy of Nutrition and Dietetics Association/Foundation, National Hispanic Medical Association, National Medical Association and School Nutrition Association. Visit FuelUpToPlay60.com to learn more.

About National Dairy Council
National Dairy Council (NDC), the non-profit organization funded by the national dairy checkoff program, is committed to nutrition education and research-based communications. NDC provides science-based nutrition information to, and in collaboration with, a variety of stakeholders committed to fostering a healthier nation, including health professionals, educators, school nutrition directors, academia, industry, consumers and media. Established in 1915, NDC comprises a staff of registered dietitians and nutrition research and communications experts across the country. NDC has taken a leadership role in promoting child health and wellness through programs such as Fuel Up to Play 60. Developed by NDC and the National Football League (NFL), Fuel Up to Play 60 encourages youth to consume nutrient-rich foods and achieve at least 60 minutes of physical activity every day. For more information, visit www.NationalDairyCouncil.org.

About NFL PLAY 60
Designed to tackle childhood obesity, NFL PLAY 60 brings together the NFL’s long-standing commitment to health and wellness with corporate and non-profit partner organizations. PLAY 60 also is implemented locally, as part of the NFL’s in-school, after-school and team-based programs. Since the program was launched in 2007, the NFL has committed more than $250 million to youth health and fitness through programming, grants, and media time for public service announcements. The NFL and its teams have built more than 120 NFL Youth Fitness Zones, organized more than 1,500 PLAY 60 youth events, and integrated programs into more than 77,000 schools nationwide since the campaign launched.

About GENYOUth
GENYOUth Foundation was founded to inspire youth behavior change. It invites business and philanthropic partners who share in its mission to join its efforts in pursuing a sustainable solution to the childhood obesity epidemic and help ensure that America’s children have access to the health and wellness information that will help them succeed. Our Flagship Program, Fuel Up to Play 60, is the largest health and wellness program in schools across the country. We believe that when students are given a voice, change can happen. For more information, visit www.genyouthfoundation.org.

Media resources, including press conference video footage and photos are available at http://supporters.fueluptoplay60.com/newsroom/news-and-events/