Midwest Dairy Association

Fact Sheet: Midwest Dairy Association’s Dairy Goodness Bar and All-You-Can-Drink Milk Stand « Back

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August 15, 2014 4:57 PM


  • The Dairy Goodness Bar, located at the corner of Underwood and Judson, regularly ranks among the fair’s top food attractions.
  • In 2013, the Dairy Goodness Bar served malts, sundaes, ice cream cones, yogurt, cheese sticks, fresh cheese curds and milk. Nearly 116,400 malts were served throughout the fair.
  • To accommodate the demand, 14 two-sided treat-dispensing machines run simultaneously throughout the fair. They’re connected to a high-tech stainless steel pipe system that delivers a steady flow of ice cream and malt mixes from a giant cooler so workers don’t need to stop and refill the machines.
  • Malts ($6) are available in chocolate, vanilla, strawberry, rhubarb-strawberry, apple-caramel, raspberry or blueberry flavors. Sundaes ($5) are available in chocolate, caramel, apple-caramel, strawberry, rhubarb-strawberry, raspberry or blueberry.
  • Strawberry is the number-one fruit flavor. In 2013, Dairy Goodness Bar workers used 5,760 pounds of strawberries and 3,900 pounds of rhubarb-strawberry.
  • Raspberry is the second most popular fruit flavor, with 5,160 pounds used in 2013.
  • The Dairy Goodness Bar features Minnesota-grown apples and strawberries from Pine Tree Orchard in White Bear Lake. 
  • Ice cream cones ($3) are available in vanilla, chocolate and twist flavors.
  • Fresh cheese curds are available in white cheddar and zesty cheddar flavors ($3/4-oz. package).
  • Greek yogurt ($1) is available in strawberry and honey-vanilla, and regular yogurt ($1) in raspberry, blueberry and peach. NEW this year, 2.25-oz. strawberry Go-Gurt® is available for $1.
  • Cheese sticks ($1) are available in cheddar, mozzarella, pepper jack and smoked mozzarella.
  • Milk ($1) is available in 1 percent chocolate or white.
  • The current Dairy Goodness Bar debuted in 1968.
  • In 2010, dairy farmers funded a major long-term improvement to the Dairy Goodness Bar, installing a new energy-efficient cooler. In 2011, dairy farmers replaced all 14 malt and ice cream machines with brand new Taylor brand units. The new units are more efficient and will help serve more customers per hour, in keeping with the Dairy Goodness Bar’s growing business.
  • Located in the Dairy Building near the butter sculptures, the Dairy Goodness Bar is open throughout the fair from 9 a.m. to 9 p.m. daily.

All-You-Can-Drink Milk Stand

  • The All-You-Can-Drink Milk Stand, corner of Judson and Clough, is owned by Minnesota’s 3,600 dairy farmers, and operated by Midwest Dairy Association.
  • The Milk Stand serves 2 percent white and low-fat, 1 percent chocolate milk.
  • A 12-oz. all-you-can-drink cup costs $1, one of the best bargains at the fair.
  • The average customer drinks between two and three 12-oz. glasses of milk.
  • In 2012, the All-You-Can-Drink Milk Stand won the People’s Choice Award from the State Fair for Best Value in the Food/Drink category. This was the first time the fair has offered visitors a chance to vote on their fair favorites in five categories.
  • In 2013, the All-You-Can-Drink Milk Stand served 13,280 gallons of 2 percent white milk and 12,977 gallons of 1 percent chocolate milk.
  • Throughout the day, the Milk Stand is staffed primarily by dairy farmers and their families, and other dairy supporters who volunteer their time in order to showcase their product and answer questions. The University of Minnesota Agriculture Education Club recruits and organizes the volunteers.
  • In 1955, the “All the Milk You Can Drink for a Dime” milk tent opened on Machinery Hill, serving milk from a five-gallon can.
  • In 1990, an octagonal building was built at the corner of Judson and Clough.
  • In 2004, a brand new, barn-style building was constructed at the same location. Dairy farmers reinvested proceeds of previous fairs to pay for the new building.
  • The building features a second story “loft” where milk is stored in 10 300-gallon totes. The loft is supported by pre-cast concrete designed to support 64,800 pounds.
  • The loft is cooled to a consistent 38 degrees or less.
  • More than 200 feet of stainless steel pipes carry the milk from tote to cup.
  • Milk is never touched by human hands from the time it leaves the cow until a consumer receives it.

MEDIA: For more information or to set up an interview, contact Bellmont Partners at (612) 255-1115 or heather@bellmontpartners.com.


Midwest Dairy Association® is a non-profit organization funded by dairy farmers to build demand for dairy products through integrated marketing, nutrition education and research. Midwest Dairy is funded by checkoff dollars from dairy farmers in a 10-state region, including Minnesota, North Dakota, South Dakota, Nebraska, Iowa, Illinois, Missouri, Kansas, Arkansas and eastern Oklahoma. For more information, visit www.midwestdairy.com. Follow us on Twitter and find us on Facebook at Midwest Dairy.