Midwest Dairy Association

Cindy Sorensen

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Hi, I’m Cindy Sorensen, the “retail guru” and vice president of strategic information and relationship management for Midwest Dairy Association. Why do they call me the retail guru? After 28 years of sales experience with Nestle, Minute Maid and Cadbury, I have learned a thing or two about grocery stores. In addition to my retail responsibilities with Midwest Dairy, I also consult with many dairy industry partners and provide them with strategic information which will help them grow their dairy product volume, which in turn sells more milk for the dairy farmers of the Midwest. I enjoyed selling chocolate and orange juice, but I sure am glad I entered the dairy business. I am honored to represent the hard working dairy farmers of the Midwest and consult with retailers on their behalf.

Like you, I am constantly on the go. Whether it is racing to another meeting, getting my two sons from one activity to the next, or training for my next half marathon, my body starts to wear out. This is where dairy comes in. I attribute my boundless energy to healthy eating habits (including nutrient-rich dairy products) and exercise.

I am going to combine my knowledge of the grocery business and the shopping experience, along with my knowledge of the benefits of dairy to provide advice to you to make good decisions in the grocery store. Our goals are the same. We want to provide the healthiest and most economical food choices for ourselves and our families. My experience in the grocery business will help you do that.

In my spare time I enjoy traveling to new places, running, attending my sons’ baseball and basketball games and playing in my church’s handbell choir.



Articles

» In-Store Visits with Dairy Farmers Help Jewel-Osco Receive Golden Penguin Award from the National Frozen and Refrigerated Foods Association

Blog Entries

» Fueling The Sport of Differentiation » Breaking Merchandising Paradigms at Retail » Consumer Trends – 40,000 Feet to Street Level » Unlocking the Potential of Dairy » Supermarket Synergy Begins with Grocers » Don't Forget Santa! » Thoughts to Ponder in the Checkout Line » Dairy Farmers Make a Difference – for one retailer and many consumers! » Make Me a Mealtime Hero: Sell Me Solutions! » Shopping Trends - The Channel Surfer » A Market Affair to Remember » Shopping Trends Emerge - The Value Shopper » Today's Trends, Tomorrow's Foods » How I Earn My Chocolate Milk Reward » Grocery Stores, my Vacation Destination » Speed Dating in the Dairy Department