Midwest Dairy Association

Student Ambassadors

Fuel Up to Play 60 Student Ambassadors demonstrate a passion for taking control of their health and wellness, and encouraging their fellow students to do the same.

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Program Advisors of the Year

The Fuel Up to Play 60 State Program Advisor of the Year takes an active leadership role in encouraging students to eat healthy, get active and make a difference through Fuel Up to Play 60. They help their schools activate the program and earn rewards and funds, engage and empower students to implement Fuel Up to Play 60 and encourage others in their schools to get involved.

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Fuel Up to Play 60

Join the Movement

Fuel Up to Play 60 is a school wellness program brought to you by the National Dairy Council, Midwest Dairy Council and the National Football League, in collaboration with the United States Department of Agriculture, which encourages our youth to choose nutrient-rich foods first and get out and play at least 60 minutes each day. It has helped to make wellness part of the game plan in more than 73,000 schools across the county, including more than 12,000 schools right here in the Midwest.

Fuel Up to Play 60 is endorsed by leading health and nutrition organizations, including Action for Healthy Kids, the Academy of Nutrition and Dietetics and the School Nutrition Association. It is aligned with First Lady Michelle Obama’s platform, Let’s Move, and is complementary to other school wellness initiatives, including the USDA’s HealthierUS School Challenge. To learn more about how to join the Fuel Up to Play 60 movement, go to FuelUptoPlay60.com.



Fuel Up to Play 60 in Your State

Fuel Up to Play 60 empowers students to create and implement activities that reward them for making healthy choices, and inspire change in their school. Students participate in fun Challenges , track their own healthy eating and physical activity, work collaboratively with adults to implement and complete Plays from the Playbook and earn fun online rewards!

Dedicated adults in the school act as Program Advisors and receive educational tools and resources from Fuel Up to Play 60 to help them implement the program in their local schools.

While Fuel Up to Play 60 focuses on empowering students to make healthy changes, these students depend on the support of the community around them – YOU – to help ensure their success.

Select a state in the map below to learn about events and highlights in your area.



Fuel Up to Play 60 Program Overview

Fuel Up to Play 60 empowers youth to take action to improve nutrition and physical activity at their school and for thier own health. Check out this overview.

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Fuel Up to Play 60 Tools Overview

Fuel Up to Play 60 has online tools and resources to help you implement the program in your school. See what's available.

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Become a Program Advisor


Ray Arceo, a teacher from Juarez Middle School in Waukegan, Illinois, encourages others to become Program Advisors for Fuel Up to Play 60.



Quick Start Resources

The Fuel Up to Play 60 Quick Start Resources raise student awareness about the importance of healthy eating and physical activity and engage the entire school in “Plays,” or action-oriented strategies for Kickoff and Promotion, Healthy Eating and Physical Activity. Students can help design and lead these programs or even create their own – with a little help from you and other adults.

All you need to implement the Fuel Up to Play 60 program is found on FuelUpToPlay60.com! Find and download almost everything in the Quick Start Resources – plus more!

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Rewards & Funds

Take the opportunity to help your students learn more about dairy farming while earning rewards through Fuel Up to Play 60!

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Fuel Up to Play 60 Challenges

Fuel Up to Play 60 Student Challenges, which run throughout the school year, help showcase how students are eating healthy and being active at their school.

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Activity Scavenger Hunt Challenge: March 4th – May 3rd

The Activity Scavenger Hunt Challenge encourages students to grab a camera, some friends and even school faculty to complete a list of activities to get everyone up and moving. Students are challenged to do activities such as jumping jacks with the principal and bicep curls with milk containers at home. By teaming up with classmates, teachers and families, students have the opportunity to learn how small bursts of activity throughout the day can easily add up to 60 minutes of play. See the Challenge Guidelines for a list of activities to help students win awesome prizes, like an NFL player leading PE class in fun football drills at your school! Be sure to submit your entry using the photo template on the Challenge page.

Get the Activity Scavenger Hunt Postcard
Get the Activity Scavenger Hunt Guidelines
Get the Activity Scavenger Hunt Rules

Student Ambassador Draft Challenge

The Student Ambassador draft ended on February 8th. State and National winners will be announced in late March. Check out The Huddle to connect with and read fun stories from students involved in Fuel Up to Play 60 or find out more on the 2012-2013 student ambassadors.