Midwest Dairy Association

Fuel Up to Play 60

Join the Movement

Fuel Up to Play 60 is a school wellness program brought to you by the National Dairy Council, Midwest Dairy Council and the National Football League, in collaboration with the United States Department of Agriculture, which encourages our youth to choose nutrient-rich foods first and get out and play at least 60 minutes each day. It has helped to make wellness part of the game plan in more than 73,000 schools across the county, including more than 12,000 schools right here in the Midwest.

Fuel Up to Play 60 is endorsed by leading health and nutrition organizations, including Action for Healthy Kids, the Academy of Nutrition and Dietetics and the School Nutrition Association. It is aligned with First Lady Michelle Obama’s platform, Let’s Move, and is complementary to other school wellness initiatives, including the USDA’s HealthierUS School Challenge. To learn more about how to join the Fuel Up to Play 60 movement, go to FuelUptoPlay60.com.

Find more Fuel Up to Play 60 Resources, including the 2014-15 Fuel Up to Play 60 Playbook, in our Materials Catalog to help your school eat healthy, be active and make a difference!

The Latest Success Story

Locust Grove Upper Elementary School – Locust Grove, OK

After returning from the Student Ambassador Summit in North Carolina this past summer, Garret Holman's and Lynzie Jenkins' enthusiasm for the Fuel Up to Play 60 program was contagious. They were excited to share what they learned with their fellow students and teachers in Locust Grove, Okla., and start making a difference in their schools and community.

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Midwest students celebrate efforts to eat healthy and be physically active.

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Rewards and Funding

Hello! It’s KC Wolf, the official mascot of the Kansas City Chiefs. My school assembly program is just plain cool! I’m challenging schools across the Kansas City area to rev up their wellness plans and join in the contest by September 30! Twenty lucky schools will have a chance to host me, KC Wolf, and my friends!

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Student Ambassadors

Fuel Up to Play 60 Student Ambassadors demonstrate a passion for taking control of their health and wellness, and encouraging their fellow students to do the same.

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