Midwest Dairy Association

Fuel Up to Play 60

Fuel Up to Play 60, our premier school wellness program from the National Dairy Council, Midwest Dairy Council and the National Football League, in collaboration with the United States Department of Agriculture, is offered to all schools and is dedicated to kids’ health and wellness. The program encourages them to choose nutrient-rich foods first and to get out and play 60 minutes each day.

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Dairy foods provide critical nutrients that help improve children’s overall diet and health. Midwest Dairy Council, in partnership with the National Dairy Council, offers the latest science-based information and resources designed to help health care professionals, school nutrition professionals and teachers understand the role of nutrient-rich dairy foods in improving child nutrition.

Visit the Materials section to download a variety of dairy nutrition and health messaging. The Midwest Dairy Council Promotional Items Order Form is also available for ordering dairy-themed merchandise.

Back to School Breakfast Rap

Daniel and his little sis rap about the most important meal of the day – breakfast.

Additional Resources

The Wellness Impact Report

As schools prepare for standardized testing this spring, school leaders, teachers and parents are focused on ensuring students are prepared to do their best.

Summary of the Child Nutrition Environment

Children who drink milk at home and with school meals have a better nutrition profile than those who do not.