Midwest Dairy Association

Rewards and Funding

Fuel Up to Play 60 is even more fun to activate in your school this year! A new Playbook - five Healthy Eating Plays and five Physical Activity Plays - will help you focus your Fuel Up to Play 60 efforts. The Plays - some new, some updated - will complement the two Campaigns that will be at the heart of Fuel Up to Play 60 this year. The "Make Your Move" Campaign got students up and moving in fun new ways, and the "It Starts with School Breakfast" Campaign will incentivize your students and school to eat school breakfast.

Each month (ending April 30, 2014), educators who sign up as Program Advisors will be entered into a monthly drawing for a Fuel Up to Play 60 Prize Pack valued at $100. Schools can also earn a Touchdown School Planning Kit from Midwest Dairy to help them keep the momentum to achieve Touch Down School status by April, 2014. The Are You In? Contest motivates your students to track their activities on their personal dashboard. And of course, our popular Touchdown School Award returns to reward schools for a job well done! Stay tuned for these and other chances to win!

The competitive, nationwide funding program is now closed for this school year! The next funding deadline for the 2014-2015 school year will be in June 2014. Learn more about this opportunity.



Opportunities

It Starts with School Breakfast Contest

Between February 14 and March 30, 2014, show us how your school starts with School Breakfast by hosting a breakfast celebration. Prizes will be awarded. Start planning today!

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ARE YOU IN? Campaign

It's always a good time to Fuel Up to Play 60! Are You IN? Encourage your students to enroll in Fuel Up to Play 60 and start tracking points on their dashboard through May 2014! Schools that meet the guidelines will be registered to win a $200 Fuel Up to Play 60 Prize Pack each month. See the Flyer and Contest Rules for all the details.

It Starts with School Breakfast Campaign

Check out some fun and easy ways you and your school can join the It Starts with School Breakfast campaign! Throughout the Campaign, be sure to record all campaign involvement on your dashboard for a chance to win great prizes like an NFL Player visit at your school.

Earn a Touchdown School Planning Kit!

Start the 2013-2014 school year off right with a return to school wellness. Learn how to qualify your school to receive a Touchdown School Planning Kit from Midwest Dairy Council.

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Touchdown School Rewards Program

Score BIG with Fuel Up to Play 60 this season as a Touchdown School! Midwest Dairy Council will randomly reward 60 Touchdown Schools with a $1,000 Bonus to further enhance their Fuel Up to Play 60 program and help students continue to Eat Healthy! Get Active! and Make a Difference! Become a Touchdown Rewards School by April 1, 2014 to enter.

Get the Touchdown School Rewards Program Brochure

Get the Contest Rules


Supervalu Fuel Up to Play 60 Healthy, Active Schools Grant

Midwest Dairy Council is pleased to offer the Fuel Up To Play 60 Healthy, Active Schools Grant funded by Supervalu, Inc. In developing this grant program, Supervalu worked closely with Midwest Dairy Council and the NFL to provide your school with an opportunity to obtain up to $2,000 in funding, to be used towards healthy eating and physical activities in support of Fuel Up to Play 60.



2013 Fuel Up to Play 60 Rewards Training Camp

Students from 115 Midwest schools were selected from more than 220 eligible schools to participate in a Fuel Up to Play 60 Rewards Training Camp for their successful completion of the six steps to a healthier school as part of Fuel Up to Play 60. Information on the 2014 Rewards Training Camp coming soon!



Fuel Up Cups

Fuel Up Cups is an easy, no-risk initiative to engage your entire school’s participation, requiring no upfront costs. Earn $7.25 profit for every 4-pack of SpiritCups and every 2-pack of SpiritTravelCups, plus 50¢ in Fuel Up to Play 60 Bonus Dollars! Visit www.fuelupcups.com to see how it works!

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