Midwest Dairy Association

Rewards and Funding

Fuel Up to Play 60 is even more fun to activate in your school this year! A new Playbook - five Healthy Eating Plays and five Physical Activity Plays - will help you focus your Fuel Up to Play 60 efforts. The Plays - some new, some updated - will complement the two Campaigns that will be at the heart of Fuel Up to Play 60 this year.

Each month (ending April 30, 2015), educators who sign up as Program Advisors will be entered into a monthly drawing for a Fuel Up to Play 60 Prize Pack valued at $100. Schools can also earn a Touchdown Rally Kit from Midwest Dairy to help them keep the momentum going to achieve Touchdown School status by April, 2015. Our popular Touchdown School Award returns to reward schools for a job well done! Stay tuned for these and other chances to win!

The competitive, nationwide funding program is now closed for this school year! The next funding deadline for the 2014-2015 school year will be November 5, 2014. Learn more about this opportunity.


Student Wellness = Student Achievement

Start the 2014-2015 school year off right! Learn how to qualify your school to receive a Touchdown School Rally Kit from Midwest Dairy Council with tools and prizes to motivate your students.

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Touchdown School Rewards Program

Score BIG with Fuel Up to Play 60 this season as a Touchdown School! Midwest Dairy Council will randomly reward 60 Touchdown Schools with a $1,000 Bonus to further enhance their Fuel Up to Play 60 program and help students continue to Eat Healthy! Get Active! and Make a Difference! Become a Touchdown Rewards School by April 1, 2015 to enter.

Get the contest rules

2014 Fuel Up to Play 60 Reward Summits

1200 students and educators from 130 Midwest schools were selected to attend a Fuel Up to Play 60 Reward Summit in their state for achieving success as Touchdown schools, for eating healthy, getting active, and making a difference. Learn how your school can qualify to participate in a Spring 2015 Reward Summit in your area.

Enter Midwest Dairy’s Fall 2014 Fuel Up Cups Contest!

Raise money for your school and become eligible to win a unique NFL experience or a Fuel Up to Play 60 prize package! Contest runs from August – October 2014. For contest rules and to sign up:

Get the Fuel Up Cups Flyer

Fuel Up Cups

Fuel Up Cups is an easy, no-risk initiative to engage your entire school’s participation, requiring no upfront costs. Earn $7.25 profit for every 4-pack of SpiritCups and every 2-pack of SpiritTravelCups, plus 50¢ in Fuel Up to Play 60 Bonus Dollars! Visit www.fuelupcups.com to see how it works!

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