Midwest Dairy Association

GENYOUth Foundation: A Look to the Future

GENYOUth Foundation works with schools, communities and business partners to develop and support programs that create lasting changes in the child health and wellness arena, including Fuel Up to Play 60. Its mission is to create a movement to inspire youth to change their behavior.

It is an unprecedented public/private partnership between the National Dairy Council (NDC), National Football League, U.S. Department of Agriculture, U.S. Department of Health and Human Services and U.S. Department of Education.

The Foundation is governed by a Board of Directors representative of organizations across the public, private and health professional sectors. Former financial executive and media personality Alexis Glick is the GENYOUth Foundation CEO .

GENYOUth Foundation was launched with initial funding from four founding partners: Domino’s Pizza®, Kraft Foods, LALA USA and Leprino Foods, with additional funding from dairy farmers through NDC. It invites business and philanthropic partners who share in its mission to join its efforts in pursuing a sustainable solution to the childhood obesity epidemic.

For more information, visit GENYOUthFoundation.org.




The 2014 Learning Connection Summit


The Wellness Impact

GENYOUth is committed to collaborating with students, schools, communities, business partners and thought leaders to identify solutions that improve nutrition and physical activity and aim to make a lasting difference in children’s lives. Learn about the science and the solutions behind the Learning Connection, and find out what GENYOUth has going on in communities across the country to nurture children’s health and wellness in our schools and beyond.

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Support Fuel Up to Play 60

Give to FUTP60

Fuel Up to Play 60 is the key in-school program for the GENYOUth Foundation. Help us help those who deserve a fighting chance to be great learners, great students, great ambassadors and great leaders.

Give to Fuel Up to Play 60