GENYOUth Foundation: A Look to the Future

GENYOUth Foundation works with schools, communities and business partners to develop and support programs that create lasting changes in the child health and wellness arena, including Fuel Up to Play 60. Its mission is to create a movement to inspire youth to change their behavior.
It is an unprecedented public/private partnership between the National Dairy Council (NDC), National Football League, U.S. Department of Agriculture, U.S. Department of Health and Human Services and U.S. Department of Education.
The Foundation is governed by a Board of Directors representative of organizations across the public, private and health professional sectors. Former financial executive and media personality Alexis Glick is the GENYOUth Foundation CEO .
GENYOUth Foundation was launched with initial funding from four founding partners: Domino’s Pizza®, Kraft Foods, LALA USA and Leprino Foods, with additional funding from dairy farmers through NDC. It invites business and philanthropic partners who share in its mission to join its efforts in pursuing a sustainable solution to the childhood obesity epidemic.
For more information, visit GENYOUthFoundation.org.
See Highlights
Nutrition + Physical Activity Learning Connection Summit
GENYOUth convened thought leaders and decision-makers in education, health and wellness, academia, government, philanthropy, and business at the 2012 Nutrition + Physical Activity Learning Connection Summit. This important event explored the connection that physical activity and nutrition have to learning and behavior and examined barriers and opportunities to help schools set and achieve wellness policies and practices.

