South Dakota State Fair
The South Dakota State Fair in Huron runs through Labor Day and showcases and promotes some of state's finest businesses and products, especially dairy. Midwest Dairy’s South Dakota Division operates the dairy bar, selling delicious milk shakes and hand-dipped ice cream cones in the Midwest Dairy Bar Building. Midwest Dairy Association also operates the most popular concession at the State Fair, the "All You Can Drink Milk Booth."
South Dakota Dairy Princess
The South Dakota Dairy Princess has served as the state's official goodwill ambassador for the dairy industry for 58 years. The dairy princess typically makes appearances at consumer events, provides media interviews and helps to inform people about dairy farmers' dedication to their work, as well as communicating the importance of dairy products in our diet.