Midwest Dairy Association

Breakfast = Achievement

In order for children to be alert, focused and ready to tackle the day's academic challenges, they need to eat breakfast. Not just on test days, but every day of the year. It's well-documented that breakfast eaters are healthier and more energetic throughout the day.

National studies consistently confirm that breakfast provides fuel for school and boosts brain power. Eating breakfast:

  • Improves classroom performance, including better test scores and grades.
  • Increases children's ability to focus and concentrate on school work.
  • Decreases behavior problems, tardiness and visits to the school nurse.
  • Increases attendance rate.

Just as important, when students routinely start their day with breakfast, chances are good that it will become a habit that carries into their teenage and adult years.

School Breakfast Program
The School Breakfast Program (SBP) provides cash assistance to States to operate nonprofit breakfast programs in schools and residential childcare institutions.

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Expanding Breakfast: More Options for Students

Many schools capture breakfast skippers by Expanding Breakfast service beyond the cafeteria's walls.

National School Breakfast Week

National School Breakfast Week (NSBW) was launched in 1989 by the School Nutrition Association (SNA) to raise awareness of the availability of the School Breakfast Program to all children.



Back to School Breakfast Rap

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Breakfast Builds Better Bodies

School breakfast ensures a nutritious start every day. If children don't have time to eat at home or simply aren't hungry first thing in the morning, school breakfast is a great option! Here's why: School breakfast supplies ¼ of the Recommended Daily Allowances a child needs.

  • It's a healthy, nutritious meal that provides a variety of foods.
  • It's easy and convenient.
  • It's cost effective.


  Breakfast for Learning

Scientific research on the link between children’s nutrition and academic performance.