Midwest Dairy Association

Earning CEUs with Fuel Up to Play 60

The first step to earning CEUs with Fuel Up to Play 60 is to sign up for the program. While you are waiting for your kit to arrive, you can start to learn more about the program on www.FuelUptoPlay60.com and become familiar with the specific CEU opportunities.

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Create Your Own Milk Mustache Photo Booth

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Fuel Up to Play 60 Training Table Tips

Whether you are a star athlete or simply enjoy regularly participating in physical activities like dancing, soccer, tennis or biking, you need to get the right balance of nutrients every day to maintain overall performance and health. These tips can help ensure a proper training table diet to fit an active lifestyle.

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Cafeteria Promotion Ideas

The Dietary guidelines and My Pyramid for Kids recommend 3 daily servings of low fat or fat-free dairy as part of a healthy diet. Check out ideas in the three Promotional handouts to promote your breakfast, lunch, flavored milk, a la carte and vending programs to students. Some ideas include:



  • Triple-Play Days: Run specials on every 3rd, 13th, and 23rd day. The 103rd student in line gets a FREE dairy treat.
  • Milk Mania Week: Let students guess how many cartons/bottles of milk are consumed during the week. Enter correct answers in a drawing. Mark a number of cartons/bottles with one of the letters "3 E-V-E-R-Y D-A-Y of D-A-I-R-Y." When one lucky student is able to spell in the entire phrase, they and a friend win a free lunch.
  • Bring a Friend to Breakfast
    Increase breakfast participation using an idea from Naperville, Illinois School District in partnership with Sodexho. Regular school breakfast eaters were encouraged to bring a friend to breakfast. The reward was a free flavored milk and the opportunity to receive a raffle ticket for prizes awarded in a drawing. Prizes included ‘got milk?’ t-shirts, soccer balls, blinking mugs, boxer shorts, hats, and stuffed cows. The promotion contributed to a positive image for school breakfast and for the students who use the program.
  • Frequent Buyer Program
    A Frequent Buyer promotion provides the opportunity for the School Nutrition Department to work with classroom teachers and students to develop graphics along with marketing and educational efforts, while encouraging the consumption of dairy products as part of a healthy diet. Naperville, Illinois School District in partnership with Sodexho did it!

    To track Frequent Buyers, the School Nutrition Department designed a card that was punched each time a student selected a dairy food. At the end of a week, students who completed their cards were given a free dairy product of their choice such as milk, string cheese, yogurt. Then their card was entered into a grand prize drawing. Signs posted on the lunch line announced weekly winners. Posters, danglers, and balloons with the benefits of dairy decorated the cafeteria and cashiers wore dairy-themed aprons.
  • Think Pink: Famous Flavored Milk Mustache
    Photograph students or have a “Mystery Mustache” contest with photos of teachers and school staff (mouth only) and have students guess whose mustache it is.


More About Cafeteria Promotion Ideas

Salad Bar Tryouts

What other fruits, vegetables, whole grain foods, and/or dairy products would you like to see served at your school’s salad bar?

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Additional Resources

Getting Into the Game

Savvy school nutrition pros know that the coming months will necessitate some serious marketing efforts. Between ongoing media scrutiny that places disproportionate blame for childhood obesity on school meals and new nutrition standards that will necessitate signifi cant menu changes for many schools, operators will be challenged to maximize meal participation. Indeed, school nutrition professionals will need all the help that they can get in marketing changes to students, families and the entire school community.

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Breakfast Promotion Ideas

Here are some breakfast promotion ideas that have been implemented with great success!

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Flavored Milk Promotion Ideas

Some great ideas for promoting flavored milk.

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3 Every Day Promotion Ideas

Choose from these 3 Every Day Way ideas to promote your breakfast, lunch, a la carte and vending programs to students.

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Fuel Up to Play 60 with Nutrient-Rich Food Choices

While children need to eat from all food groups, there are several food groups that health experts agree Americans need to eat from more often—low-fat and fat-free milk or milk products, fruits, vegetables and whole grains.

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Kick Start Your Program with Fuel Up to Play 60

Fuel Up to Play 60 empowers students to make healthy choices, and winning Healthy Eating Strategies are at the center of their success. As seasoned food and nutrition pros, you can help your school’s student teams put winning “plays” into action!

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