Dairy Business Development

Growing Dairy Sales

Milk-cheese-yogurt
Whether you are a retailer or processor, Midwest Dairy Association’s Business Development Team can serve as your dairy advisor, sharing strategic insights on product innovation and nutrition trends to help you grow dairy sales. We share the latest research findings with industry partners to help you offer consumers more of the dairy products they want – when, where, and how they want them. Our team offers two areas of expertise:

Consumer Insights
Our Consumer team focuses on consumer insights and trends to help partners understand & proactively address:

  • Consumer segments (Baby Boomers, Millennials, Kids, Hispanics, etc.)
  • Consumer needs & behaviors (snacking, local, protein, etc.)
  • Merchandising (flow and adjacency, meal solutions, category segmentation, etc.)
  • Channel opportunities (retail, foodservice, convenience, schools, etc.)
  • Consumer confidence (website, in-store, social media, etc.)
  • Training (Dairy Academy, retail dietitian training, etc.)

Manufacturing Expertise
Our Manufacturing team focuses on research and development and works to increase the capabilities of the dairy industry, ensure its future competitiveness, and satisfy consumer needs. We work closely with universities across the Midwest (Iowa State, South Dakota State and University of Minnesota), to help in the following areas:

  • Product development
  • Functional ingredient opportunities
  • Product, packaging and manufacturing solutions
  • Nutrition research
  • Innovative new technologies

Our team provides timely research and insights that focus on the needs of today’s consumers. We offer research focused on a variety of consumer segments, food industry trends, dairy categories and various retail channels.