CEO Insights

Lucas Lentsch reflects on how checkoff is working across the Midwest to drive demand and sales, increase trust and develop dairy leaders.

Developing Young Dairy Leaders

While spring seemed to take its time, we can finally see planting progress across the region. As many of us have seen in our own home communities, the road infrastructure this spring has been stressed - to say the least!…

Midwest Dairy’s Annual Meeting – One of My Favorite Days of the Year

In early April, we held our annual meeting in conjunction with DMI’s Western Regional Planning Forum in Phoenix. For me, this meeting remains one of my favorite days of the year! Despite challenging times, the positive energy was palpable, and…

Midwest Dairy Participates in World Food Prize Iowa Youth Institute

Midwest Dairy recently had the opportunity to engage with global leaders, ag industry experts, scientist, and youth leaders as part of the World Food Prize, Iowa Youth Institute at Iowa State University. CEO Lucas Lentsch joined Midwest Dairy staff as…

Case Studies Showcase 2018 Strategic Plan Successes

At the recent Corporate board meeting in Minneapolis, dairy farmer leaders heard three case histories showcasing how Midwest Dairy's new strategic plan is coming to life, generating a strong return on your investment and helping set the stage for continued…

Focusing Where We Can Have Impact

As we move into a new year, times remain challenging. Between milk prices at the farm, ongoing trade discussions, and increasingly more demanding customers and consumers asking for the transparency of sustainability of the supply chain from the ground to…

Dairy Promotion Efforts Working to Increase Demand

Over the past few months, I’ve heard a variety of questions from farmers about the role and impact of dairy promotion (checkoff). A couple of examples include: Does dairy promotion set retail milk prices? Does dairy promotion have any impact…