Dairy Makes Sense Blog
I’ve just returned from a meeting which included senior level executives from several high profile grocery retailers from around the country. In addition to the esteemed retailers in attendance, two of our speakers included two internationally known experts in the retail grocery industry. As a 30+ year veteran of the grocery industry, participating in this meeting, with these individuals, was definitely a high point for me.
During our meeting, we discussed several merchandising concepts, which when implemented, will help increase the sales of dairy products. The merchandising concepts will provide suggestions to shoppers to include dairy products in their choices for breakfast, dinner and snacking occasions.
What I found most interesting about our discussions is that the conversations we are having today about reaching the consumer with innovative merchandising ideas, are much like the conversations we were having 30 years ago. The conversations conclude with the need to break down old paradigms about how a store is managed, merchandised and measured. For example, does it make sense to cross merchandise milk with cereal; cheese with apples; sour cream with potatoes; or yogurt with strawberries? Or to provide dinner meal solutions, which include recipe cards and a display of all of the ingredients necessary to make the recipe? Of course it does. But retailers need to allow themselves to get beyond the traditional methods by which they have managed and measured success.
Let me know how your local grocer is providing solutions to your grocery shopping needs? What innovative merchandising ideas have you seen?
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