Dairy Makes Sense Blog
Dairy farmers and NFL players bring fan goers of all ages the ultimate dairy experience
Apples and cheese. Yogurt and berries. Cottage cheese and peaches. Sometimes the most unexpected combinations lead to the best results. Perhaps the most unexpected dairy combination? Farmers and football. That’s right! With Super Bowl LII taking place in Minneapolis this year, we teamed up as part of Fuel Up to Play 60 to bring more than 60 Minnesota dairy farmers – and several former and current NFL players – to the Minneapolis Convention Center for the Super Bowl Experience.
Throughout the week at the #FuelUpExperience booth, dairy farm families invited guests to tour a virtual farm – modeled after Heintz Badger Valley Farm in Caledonia, Minn. – and a NFL locker room. They talked with kids about where their food comes from and highlighted dairy farmers’ 100-plus year commitment to health and wellness.
Here’s a snapshot of the week:
Number of cheese samples handed out: 7,133
Only one day left to check out the #FuelUpExperience! We're so proud and grateful for our dairy community, especially all the dairy farmers who have joined us and @futp60 for the Super Bowl Experience. Thousands of kids are learning what it takes to be a dairy farmer, as well as how to incorporate #UndeniablyDairy products into their active lifestyles. 🧀🥛 Today, visitors also learned how to #FuelGreatness from @thesamacho and @thomasmorstead! 💪 Swipe to see the fun from our 2nd to last day of the #FuelUpExperience!
Number of dairy farmers who worked in our booth: 61
Number of kids we invited to the Fuel Up to Play 60 clinics: 250
Number of people who experienced a dairy farm in virtual reality: 1,540
Number of NFL players who visited our booth: 13
Number of times we heard, “Wow, this is really cool!”: Way too many to count!
We’re so grateful for our partnership with Fuel Up to Play 60 and all of the dairy farmers who volunteered their time and energy to join us at the Super Bowl Experience. It was so rewarding to talk with people about where their food comes from and how dairy can fit into an active and healthy lifestyle! We documented the week on Facebook, Twitter and Instagram. Just look for the hashtag #FuelUpExperience.
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