The objective of this Resource Guide Book is to provide retailers with “actionable, sales driving ideas” that can be implemented in store: today, tomorrow, and in the future.
May 2017 Partner Newsletter
The domestic cheese market continues to grow with USDA reporting a volume increase of 3.8% for the first ten months of 2016, on top of 3% growth seen in 2015.
The domestic cheese market finished 2016 markedly ahead of last year, with USDA reporting a volume increase of +3.4% through December 2016. This builds on the +3% growth seen in 2015.
According to USDA, total fluid milk sales through all channels are down a small amount (-1.1%) year-to-date through October. The current rate of loss is on par with that seen in 2015, but continues to represents a significant improvement compared to losses posted in 2013 and 2014.
Fluid milk sold through all channels closed out 2016 with a small loss of –0.7%, according to USDA data. This rate of decline is similar to that of 2015, yet a significant improvement compared to losses posted in 2013-14. The retail picture for fluid milk was a bit more challenged, with full year 2016 sales down –1.9%.
Retail yogurt sales in 2016 YTD continue to slip from 2015’s high level, with some regions seeing significant losses in the most recent period vs. PY. Greek yogurt has become a contributor to this overall decline in most recent 5 months.
U.S. production of yogurt closed 2016 down 1.2% vs ‘15 driven by a decline in retail yogurt sales. The 2016 retail loss was at -1.5% and followed a 2015 gain of 2.2%.