Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.
Freddy’s Frozen Custard and Steakburgers partnership makes an impact
Midwest Dairy and Freddy’s Frozen Custard and Steakburgers teamed up in 2025 for an impactful partnership. The goal was to collaborate on influencer activations, support…
Dairy shines in Runza’s shake and ranch favorite
This summer, Midwest Dairy partnered with Runza to bring dairy front and center through a series of popular menu promotions, including a limited-time milkshake flavor,…
Midwest Dairy capitalizes on cheesy partnerships
Pizza is a beloved staple enjoyed by people of all ages and backgrounds, making it a key area of focus for Midwest Dairy. Midwest Dairy…
Freddy’s Frozen Custard proves a successful partnership in 2024
Midwest Dairy focuses on developing partnerships with foodservice operators in our 10-state region to drive dairy sales through menu innovation, limited-time offers (LTO), and other…
Runza sweet treats connect the farm to table
Midwest Dairy’s partnership with Runza leverages checkoff dollars to drive dairy sales while also connecting consumers to dairy’s farm-to-table story. In April 2024, Midwest Dairy…
Working towards menu innovation with Freddy’s Frozen Custard and Steakburgers
Midwest Dairy partnered with Freddy’s Frozen Custard and Steakburgers (Freddy’s) to promote different dairy-based limited-time offer (LTO) programs in their restaurants throughout 2023. Together, we…
Utilizing dairy voices in partner retail campaigns
Checkoff consumer research suggests that most consumers in the 10-state region trust dairy farmers and look to them to help understand on-farm sustainability and animal…