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Checkoff at Work

Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by the Midwest Dairy by reading success stories from our dairy checkoff program.

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Kroger dairy ad

Kroger Precision Marketing holiday ads

This past holiday season, Midwest Dairy partnered with Kroger Precision Marketing (KPM) to drive incremental dairy sales and awareness of dairy through targeted offsite display…


Kwik Trip limited time offer milks

Flavored milk drive sales Kwik Trip

In 2023, Midwest Dairy partnered with Kwik Trip/Kwik Star to promote their limited-time offer of milk flavors. This partnership aimed to encourage innovation in the…


instacart milk deal

Driving eCommerce sales with Instacart

Midwest Dairy continues to evaluate opportunities with Instacart as online grocery shopping remains a popular option for shoppers. Research shows that nearly 80 percent of…


Freddy's Burgers offers

Working towards menu innovation with Freddy’s Frozen Custard and Steakburgers

Midwest Dairy partnered with Freddy’s Frozen Custard and Steakburgers (Freddy’s) to promote different dairy-based limited-time offer (LTO) programs in their restaurants throughout 2023. Together, we…


Hands holding phone with Casey's offer

Promoting milk in December

Casey’s General Store To kick off the end of the year, Midwest Dairy partnered with Casey’s General Store to offer an Online Rewards App deal…


Schnucks back to school recipe ad

Back to school at Schnucks Markets

Midwest Dairy partnered with Schnucks for their back-to-school shopper marketing program focusing on yogurt. Every year in August, Schnucks aims to bring attention to their…


Example of ice cream promotion

I scream, you scream, we all scream for ice cream!

To celebrate the end of summer, Midwest Dairy partnered with Hy-Vee to promote refreshing ice cream treats, reminding shoppers to “Scoop up real goodness.” Hy-Vee,…


Close up of cheesy soup

Increasing dairy sales through online recipes

Eighty-eight percent of consumers use online recipes, which is up 54 percent compared to a year ago. Checkoff has identified this as an opportunity to…


Cub Instagram post featuring Kennedy Youngrin

Utilizing dairy voices in partner retail campaigns

Checkoff consumer research suggests that most consumers in the 10-state region trust dairy farmers and look to them to help understand on-farm sustainability and animal…


Photo of cheese sticks and sale sticker

Kum & Go customers refueled with ice cream and cheese while saving at the pump this fall

Kum & Go, a convenience chain located in Des Moines, Iowa, with over 385 stores, partnered with Midwest Dairy to offer their 1.75 million app…


Examples of dairy in Hen House ads

Midwest Dairy Partners with Hen House Markets

This past summer, Midwest Dairy worked with Hen House Markets and their nine locations out of Kansas City to promote dairy. Two campaigns ran during…


Price Chopper Cottage Cheese Ad

Price Chopper celebrates back to school with dairy!

This past August, Midwest Dairy and Price Chopper Enterprises partnered together to drive sales and trust for dairy. The theme of the campaign was focused…