Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by the Midwest Dairy by reading success stories from our dairy checkoff program.
Kroger Precision Marketing holiday ads
This past holiday season, Midwest Dairy partnered with Kroger Precision Marketing (KPM) to drive incremental dairy sales and awareness of dairy through targeted offsite display…
Flavored milk drive sales Kwik Trip
In 2023, Midwest Dairy partnered with Kwik Trip/Kwik Star to promote their limited-time offer of milk flavors. This partnership aimed to encourage innovation in the…
Driving eCommerce sales with Instacart
Midwest Dairy continues to evaluate opportunities with Instacart as online grocery shopping remains a popular option for shoppers. Research shows that nearly 80 percent of…
Working towards menu innovation with Freddy’s Frozen Custard and Steakburgers
Midwest Dairy partnered with Freddy’s Frozen Custard and Steakburgers (Freddy’s) to promote different dairy-based limited-time offer (LTO) programs in their restaurants throughout 2023. Together, we…
Promoting milk in December
Casey’s General Store To kick off the end of the year, Midwest Dairy partnered with Casey’s General Store to offer an Online Rewards App deal…
Back to school at Schnucks Markets
Midwest Dairy partnered with Schnucks for their back-to-school shopper marketing program focusing on yogurt. Every year in August, Schnucks aims to bring attention to their…
I scream, you scream, we all scream for ice cream!
To celebrate the end of summer, Midwest Dairy partnered with Hy-Vee to promote refreshing ice cream treats, reminding shoppers to “Scoop up real goodness.” Hy-Vee,…
Increasing dairy sales through online recipes
Eighty-eight percent of consumers use online recipes, which is up 54 percent compared to a year ago. Checkoff has identified this as an opportunity to…
Utilizing dairy voices in partner retail campaigns
Checkoff consumer research suggests that most consumers in the 10-state region trust dairy farmers and look to them to help understand on-farm sustainability and animal…
Kum & Go customers refueled with ice cream and cheese while saving at the pump this fall
Kum & Go, a convenience chain located in Des Moines, Iowa, with over 385 stores, partnered with Midwest Dairy to offer their 1.75 million app…
Midwest Dairy Partners with Hen House Markets
This past summer, Midwest Dairy worked with Hen House Markets and their nine locations out of Kansas City to promote dairy. Two campaigns ran during…
Price Chopper celebrates back to school with dairy!
This past August, Midwest Dairy and Price Chopper Enterprises partnered together to drive sales and trust for dairy. The theme of the campaign was focused…