Checkoff at Work

Read how Midwest Dairy is working to fulfill our mission of Bringing Dairy to Life. Explore the stories to learn more about our work and how we represent dairy farm families in the Midwest.




Nebraska Farm Bureau Foundation 2022 Nebraska Agriculture Teacher of the Year utilizes Adopt a Cow program

Midwest Dairy fuels Husker athletes 

Reaching Gen Z on and offline

Midwest Dairy promotes dairy at Mankato State University and South Dakota State University

Youth programs offer new materials in 2022

Driving dairy demand through News Years resolution wellness campaigns

“What you do, dairy does too” campaign will continue targeting consumers in 2022

Health professionals finding creative ways to further support dairy farmers

Midwest Dairy reaching Gen Z on college campuses

Building checkoff advocates through innovative programs for processors

Working with influencers to build trust in dairy this fall

Utilizing farm tours to grow trust in dairy