Midwest Dairy’s vision, Bringing Dairy to life, focuses on fueling demand and consumer trust. See how the investment in dairy checkoff is implementing this vision to move the industry forward within the pages of our Annual Reports.
Since 2017, “Undeniably Dairy” has been the centerpiece of the dairy community’s consumer outreach. It reminds consumers of all the reasons they love nutrient-rich dairy products while showcasing the dairy community’s commitment to animal care, their local communities and the environment. Download the 2017 Annual Report to learn more now.
In 2018, Midwest Dairy launched a new consumer-focused strategic plan under the guidance of dairy farmer leaders. Our new vision, Bringing Dairy to Life, has fueled success this past year. Our focus on putting consumers first and concentrating on what they value has shown how checkoff is helping fuel dairy demand and consumer trust. Download the 2018 Annual Report to learn more now.