Episode 17: Building Trust in Dairy
Collaboration Key to Undeniably Dairy Success
In this episode of Dairy on the Air, Beth Engelmann, chief marketing communications officer at Dairy Management, Inc. and Victor Zaborsky, vice president of marketing at MilkPEP, discuss how the industry’s collaborative efforts to tell the Undeniably Dairy story are building consumer trust.
Generation Z Presents Big Opportunities for Dairy Industry
In this episode of Dairy on the Air, youth trends expert Jeff Fromm talks to guest host Andy Vance about the evolving Generation Z consumer base and how it presents big opportunities for the dairy industry.
A Sustainability Case Study with Ben and Jerry’s
In the first episode with a guest host, Andy Vance, Strategic Account Director at Feedstuffs, fills in for Lucas Lentsch and welcomes Cheryl Pinto from Ben and Jerry’s to discuss sustainability and consumer attitudes.
Leaders Collaborate To Guide Checkoff Strategy
Chad Vincent, Dairy Farmers of Wisconsin CEO, and Doug Ackerman, Dairy Alliance CEO, discuss how their collaborative approach to guiding the work of checkoff is resulting in stronger alignment with national, regional and local objectives to move the industry forward.
From Dairy Skeptic to Dairy Advocate
Research highlighting the health benefits of dairy is helping the wellness community rethink previously held beliefs about dairy fat and cholesterol. Dr. Jim Painter, a registered dietitian and professor emeritus, shares his journey from dairy skeptic to dairy advocate.
Delivering Dairy to Families in Need
Dairy is the one of the most requested foods at food banks and one of the least donated items. Julie Yurko, CEO of the Northern Illinois Food Bank, joins Lucas Lentsch to discuss how Midwest Dairy is partnering with food banks to make sure milk and other dairy products are available to families in need.
Developing Future Leaders
Much like the dairy farmers who are committed to youth programming and providing safe and nutritious products to consumers of all ages, Adam Thielen, Minnesota Vikings wide receiver, joins Midwest Dairy CEO Lucas Lentsch to discusses his constant commitment to nutrition, training and youth development.
The Power of Partners: Collaborating to Meet the Needs of Consumers
Partnerships are paving the way to meeting consumers’ needs and boost dairy sales. Listen in as Marilyn Hershey, Dairy Management Inc. board chair, shares stories that showcase how collaborations with companies such as McDonalds, Pizza Hut, Taco Bell and Dominos are building consumers’ trust in dairy and driving demand.
A Look at the Big Picture for Dairy
Listen in as Tom Gallagher, CEO of Dairy Management, Inc., and Lucas Lentsch, CEO of Midwest Dairy, discuss how checkoff is working to take advantage of new opportunities for dairy.
Midwest Dairy Foods Research Center: Applying Research to Solve Industry Challenges
Dr. Lloyd Metzger from the Midwest Dairy Foods Research Center (MDFRC) shares how MDFRC research helps solve industry challenges to deliver dairy products that consumers desire and also fuels a strong market that benefits dairy farmers.
Dairy Research and Sustainability in Action
Hear how investment in nutrition research is building knowledge and insights to create new opportunities in dairy. Join Dr. Greg Miller, from the National Dairy Council, Allen Merrill, dairy farmer and Midwest Dairy Board Chairman and Lucas Lentsch, Midwest Dairy CEO, as they discuss the results of dairy research and sustainable nutrition.
Revitalizing the Dairy Case
Retailers are the critical link between dairy farmers and consumers. Hear how Midwest Dairy is working with retailers to drive milk sales.
Building Relationships with Global Consumers
Continuing the discussion on export opportunities, Midwest Dairy CEO Lucas Lentsch visits with Nebraska dairy farmer and Dairy Management Inc. board member Lowell Mueller about his recent trade mission trip to Japan and Hong Kong, his observations about exports and the opportunities for the dairy industry.
Driving U.S. Dairy Demand Around the Globe
With 95 percent of the world’s population living outside the United States, there is tremendous opportunities for U.S. dairy in the global market. Join Midwest Dairy CEO Lucas Lentsch and Tom Vilsack, President and CEO of the U.S. Dairy Export Council, as they discuss how checkoff is driving demand globally.
Around the Table: Connections and Conversations
Food is a love language. Sharing and enjoying a meal together helps people connect with one another. Listen in as Midwest CEO Lucas Lentsch, food influencer Lauren Lane and dairy farmer Adriane Heins share new perspectives following the Bringing Dairy to Life event in Kansas City that brought foodies, social influencers, chefs and dairy farmers together for connections and conversations.
Innovation and the Future of Food
Join Midwest Dairy CEO Lucas Lentsch and dairy farmers Barb Liebenstein and Alex Peterson in part two of their Dairy Experience Forum discussion as they discuss innovation, the future of food and the opportunities for the dairy industry.
The Changing Consumer
These days, there is so much competition in the dairy aisle, and consumers are often confused by the amount of information available. How can the dairy industry join the conversation?