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Full-fat Dairy Gets Exposure on TIME, Today Show
Last year, TIME magazine featured butter on the cover of one issue. Now, Time.com features full-fat dairy once again, making the case for whole milk, cheese and other dairy products, spotlighting the unintended consequences of the “war on fat” for the past few decades. Stating “the case against low-fat milk is stronger than ever,” TIME says that full-fat dairy has a place in a healthy diet. NBC News also retweeted the TIME story, and a Today Show segment also covered the topic. The dairy checkoff reached out to Today with information about the health benefits of types of cows’ milk.
The recent surge in interest in full-fat dairy reflects the long-term research the checkoff has conducted regarding its benefits. Last year, sales of whole milk were up nearly 5 percent in the U.S., and the popularity of butter has also grown.