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Midwest Dairy and Girl Meets Farm star Molly Yeh pair up for holiday success

January 14, 2020

2 minute read
Two people cut into a cake.

Dairy ingredients, including milk, cheese, butter and sour cream, are central to the deliciousness of so many holiday recipes. To reach consumers with creative dairy ideas for the holidays while communicating dairy’s sustainable nutrition story, Food Network’s Girl Meets Farm personality Molly Yeh conducted 17 television interviews on a satellite tour across Midwest Dairy’s 10-state region, spreading her “dairy love” to millions of consumers.

Married to a 5th generation farmer, Yeh describes her firsthand experience on the farm witnessing the hard work and dedication of farmers and shares about the sustainable practices that go into the nutritious and delicious dairy products consumers love. By working with and through Yeh, Midwest Dairy was able to further amplify dairy’s local, sustainable and nutrient rich attributes to millions of TV viewers, radio listeners and to Yeh’s social media followers. The satellite tour produced more than 16 million impressions; TV consumer impressions totaled 6,860,303; radio consumer impressions totaled 9,375,166.

Yeh posted her dairy-centric recipes on Instagram and Twitter and further amplified dairy’s farm to table story to her more than 20,000 followers on Twitter and more than 450,000 followers on Instagram.

The interviews featured three dairy-themed recipes: Everything Bagel Mac and Cheese, Coconut Cream Pie and Charred Creamed Corn. Segments aired in 13 Midwest markets. Five of the interviews were also pre-taped In the Know segments that aired the first week of December in the largest Midwest markets during national broadcasts of Good Morning America, Today Show and CBS This Morning.

Yeh also provided an additional six local radio interviews in our region as well as pre-taped segments that aired on the nationally-syndicated TV programs Celebrity Page, Business First and Coffee with America. 

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Watch a segment from your region:

  • Minneapolis: KSTP-TV (ABC, break-in during Good Morning America)
  • St. Louis: KDNL-TV (ABC, break-in during Good Morning America)
  • Lincoln: KHGI (ANC, NTV’s Good Life)
  • Chicago: WBBW (CBS-2 Morning News)
  • Oklahoma City: KOKH (FOX, Living Oklahoma)