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Midwest Dairy Unveils New Logo and Brand Identity

by | Apr 11, 2018 | 0 comments

Midwest Dairy Logo

Reflects New Vision and Mission to Better Connect with Consumers

ST. PAUL, Minn.— Midwest Dairy unveiled a new logo this week as part of the organization’s new vision, mission and strategic plan focused on bringing dairy to life for the consumer and giving them an excellent dairy experience. Serving as a visual connection between farmers and consumers, the new, more simple design is not only intended to convey the goodness of products Midwest dairy farmers so proudly produce but also, for the first time, to represent Midwest Dairy as one entity, no longer including the words Association or Council, to more prominently showcase the values that both organizations bring to consumers.

“Under our new strategic plan, our goal is to sit beside consumers and have conversations that demonstrate our openness, transparency and willingness to listen first and then share the farm to table journey,” says Midwest Dairy CEO Lucas Lentsch. “We also want our new logo to convey the strong traditions of our dairy farmers and their ongoing commitment to producing quality, nutritious dairy products for today’s consumers.”

Midwest Dairy’s new logo, vision and mission are the result of a year-long comprehensive strategic planning process that incorporated input from Midwest Dairy farmers, staff and a variety of partners throughout the dairy community, including retailers, processors and manufacturers, cooperatives and other industry leaders.

The new Midwest Dairy logo conveys the timelessness of dairy farming and reminds consumers that dairy is, and always will be, wholesome and enjoyable. The color blue represents the friendly, trustworthy farmers, and the yellow “smile” or splash makes you think of the richness that would be associated with butter or cream.

“Our new approach and logo will help us work with partners to develop stronger relationships with consumers to better understand what is important to them,” says Lentsch. “We will be working even more collaboratively with our farmers, wellness, manufacturing, retail and co-op partners to provide valuable resources and new product innovations that meet emerging trends and consumer demands.”

Midwest Dairy launched a new video to introduce the logo online and through social media:

 

Editor’s note: To schedule an interview with Lentsch on Midwest Dairy’s new logo, or the organization’s new vision and mission and how they impact the organization’s overall strategy, please contact Stephanie Cundith: scundith@midwestdairy.com or 913-904-8328.

Stephanie Cundith, MS, RD, LD
Manager, Corporate Communications at Midwest Dairy

As a registered dietitian and nutrition spokesperson for Midwest Dairy Council, I work on behalf of dairy farmers to communicate the benefits of dairy nutrition. In addition to Dairy Makes Sense, I am a blogger for The Dairy Report.
 
I write from the perspective of a working mom who recognizes the challenges families face when sorting out nutrition information and putting healthy foods on the table. Dairy foods like milk, cheese and yogurt - all proven to play a critical role in overall health and development – take center stage in my family’s meal plan. As a runner who always is training for the next big race, I also write from the perspective of an athlete. I understand the important role nutrition plays in fueling an active lifestyle and believe that dairy helps me perform at my best.
 
My education background may be considered non-traditional in the field of dietetics. I have an undergraduate degree in journalism. After graduation I decided to go back to school to study nutrition and become a dietitian. I joined the Midwest Dairy staff eight years ago. Before that, I worked as a hospital dietitian and a weight management coach.
 
I'm originally from Pennsylvania, but Kansas has been my home now for more than ten years. Favorite pastimes include traveling east to visit family, cooking, and doing anything outside - especially distance running or chasing after my nine year-old son.
 
Let’s talk more about dairy nutrition, health and fitness! Follow me on Twitter @scundithRD.

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