Clean and Clear Executive Summary

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Clean labeling is no longer simply a trend; rather, it’s becoming the expectation. Consumers demand more transparency, yet don’t understand how milk and dairy products fit into clean labeling. For Midwest Dairy and its strategic partners, understanding how the clean and clear trend and the attributes inherent in dairy are critical to driving consumer trust and sales in dairy.

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Clean labeling is no longer simply a trend; rather, it’s becoming the expectation. Consumers demand more transparency, yet don’t understand how milk and dairy products fit into clean labeling. For Midwest Dairy and its strategic partners, understanding how the clean and clear trend and the attributes inherent in dairy are critical to driving consumer trust and sales in dairy.

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