Consumer Insights on Dairy’s Role in the Clean Clear Labeling Trend

Nearly one in three consumers today looks for clean food labels when choosing which foods to eat or buy. While research exists about the overall trend, Midwest Dairy sought insights about whether consumers understand how dairy fits into the “clean” trend. We preview new communications tools and resources to help bridge gaps in consumer knowledge about how milk and dairy products surpass dairy alternatives when delivering on this clean/clear trend.

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Nearly one in three consumers today looks for clean food labels when choosing which foods to eat or buy. While research exists about the overall trend, Midwest Dairy sought insights about whether consumers understand how dairy fits into the “clean” trend. We preview new communications tools and resources to help bridge gaps in consumer knowledge about how milk and dairy products surpass dairy alternatives when delivering on this clean/clear trend.

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