Midwest Dairy

Fall 2020 Dairy Promotion Update

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In this edition of the Dairy Promotion Update, read about how Midwest Dairy seized opportunities to share dairy’s story through a wealth of projects, including a new product launch in partnership with the DMI and the Midwest Dairy Food Research Center, the launch of the “Nourishing What’s Next” campaign with Olympic gold medalist, Morolake Akinosun, and convening the supply chain for the third annual Dairy Experience Forum.

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In this edition of the Dairy Promotion Update, read about how Midwest Dairy seized opportunities to share dairy’s story through a wealth of projects, including a new product launch in partnership with the DMI and the Midwest Dairy Food Research Center, the launch of the “Nourishing What’s Next” campaign with Olympic gold medalist, Morolake Akinosun, and convening the supply chain for the third annual Dairy Experience Forum.

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    Since consumers are spending increased time in front of screens during the pandemic, dairy farmers and staff have been nimble, working collaboratively with ag coalitions and dairy groups to engage consumers virtually. Whether through story times on the farm, social media campaigns, virtual farm tours or dairy-focused videos, our focus on working with and through partners to reach consumers remains at the forefront of our work. Throughout National Dairy Month and all year long, Midwest Dairy remains committed to drive dairy demand and sales.

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  • Promotion in Action – May 2020

    Our thanks goes out to dairy farmers, processors and supply chain workers who have worked tirelessly to provide nutritious dairy foods to feed the nation and are being recognized for their essential roles during a challenging time. Read more in this newsletter about Midwest Dairy's $500,000 donation, the Innovation Center for U. S. Dairy set Environmental Stewardship Goals and other checkoff successes.

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  • Promotion in Action - July 2020

    In this newsletter issue, read about the recent Midwest Dairy Corporate Board meeting and elections as well as information on the virtual Dairy Experience Forum. Also, learn how farmers celebrated National Dairy Month by helping to support those in need in their communities, and about the key dairy recommendations found in the Dietary Guidelines Advisory Committee Scientific Report.

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