Midwest Dairy

Fall 2020 Dairy Promotion Update

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In this edition of the Dairy Promotion Update, read about how Midwest Dairy seized opportunities to share dairy’s story through a wealth of projects, including a new product launch in partnership with the DMI and the Midwest Dairy Food Research Center, the launch of the “Nourishing What’s Next” campaign with Olympic gold medalist, Morolake Akinosun, and convening the supply chain for the third annual Dairy Experience Forum.

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In this edition of the Dairy Promotion Update, read about how Midwest Dairy seized opportunities to share dairy’s story through a wealth of projects, including a new product launch in partnership with the DMI and the Midwest Dairy Food Research Center, the launch of the “Nourishing What’s Next” campaign with Olympic gold medalist, Morolake Akinosun, and convening the supply chain for the third annual Dairy Experience Forum.

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    Since consumers are spending increased time in front of screens during the pandemic, dairy farmers and staff have been nimble, working collaboratively with ag coalitions and dairy groups to engage consumers virtually. Whether through story times on the farm, social media campaigns, virtual farm tours or dairy-focused videos, our focus on working with and through partners to reach consumers remains at the forefront of our work. Throughout National Dairy Month and all year long, Midwest Dairy remains committed to drive dairy demand and sales.

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