Promotion in Action – July 2020



In this newsletter issue, read about the recent Midwest Dairy Corporate Board meeting and elections as well as information on the virtual Dairy Experience Forum. Also, learn how farmers celebrated National Dairy Month by helping to support those in need in their communities, and about the key dairy recommendations found in the Dietary Guidelines Advisory Committee Scientific Report.

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  • Promotion in Action - February 2020

    Read this newsletter to learn more about how checkoff is shaping the dairy industry through building dairy leaders, Marilyn Hershey's optimism for the dairy industry, Tom Gallagher's call to action for dairy farmers and much more!

  • Promotion in Action – March 2020

    Read this newsletter to learn more about how checkoff is shifting work on behalf of the dairy industry to respond to COVID-19 and provide COVID-19-related insights, and how checkoff is working on behalf of dairy farmers to celebration dairy’s nutrition.

  • Promotion in Action – May 2020

    Our thanks goes out to dairy farmers, processors and supply chain workers who have worked tirelessly to provide nutritious dairy foods to feed the nation and are being recognized for their essential roles during a challenging time. Read more in this newsletter about Midwest Dairy's $500,000 donation, the Innovation Center for U. S. Dairy set Environmental Stewardship Goals and other checkoff successes.

  • Promotion in Action – June 2020

    Since consumers are spending increased time in front of screens during the pandemic, dairy farmers and staff have been nimble, working collaboratively with ag coalitions and dairy groups to engage consumers virtually. Whether through story times on the farm, social media campaigns, virtual farm tours or dairy-focused videos, our focus on working with and through partners to reach consumers remains at the forefront of our work. Throughout National Dairy Month and all year long, Midwest Dairy remains committed to drive dairy demand and sales.

  • Promotion in Action - January 2020

    Read this newsletter to learn more about how checkoff is making its mark on top 10 new dairy products list, how dairy will benefit from McDonald's chocolate milk makeover and much more!

  • Promotion in Action – April 2020

    Read in this newsletter about additional refinements to Midwest Dairy's plan of work in the last month to make a difference for our communities. Midwest Dairy staff are dedicated to shifting our work to continue getting dairy foods to families in need.