Promotion in Action – June 2020

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Since consumers are spending increased time in front of screens during the pandemic, dairy farmers and staff have been nimble, working collaboratively with ag coalitions and dairy groups to engage consumers virtually. Whether through story times on the farm, social media campaigns, virtual farm tours or dairy-focused videos, our focus on working with and through partners to reach consumers remains at the forefront of our work. Throughout National Dairy Month and all year long, Midwest Dairy remains committed to drive dairy demand and sales.

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