Dairy Resource Center

Midwest Dairy’s Winter 2025 Dairy Promotion Update celebrates the resilience, innovation, and community spirit of dairy farmers across the 10‑state region. From leadership development to…

Midwest Dairy invests dairy farmers’ checkoff contributions wisely. Check out the latest Dairy Promotion Update to read how we are partnering with the Big 12…

In the Spring 2025 edition of Dairy Promotion Update, learn more about Midwest Dairy’s strategic objectives, including increasing dairy sales, building consumer trust, advancing research,…

Midwest Dairy gave consumers an excellent dairy experience by partnering with organizations and retailers to bring dairy to life. During June Dairy Month, Midwest Dairy…

Midwest Dairy diligently invests dairy farmers’ resources efficiently, with specific efforts to grow trust and sales in dairy. Learn more about the strategies and activations…

Learn about your dairy checkoff’s local promotion efforts, including milk and cereal bars designed to grow trust in dairy. Plus, meet the participants of DEAL…

Discover the latest dairy checkoff activities in our Fall/Winter 2023 edition of Dairy Promotion Update. You’ll learn how Midwest Dairy brought dairy to life throughout…

Learn more how we grew trust and demand in dairy in the first half of 2023.

Discover how Midwest Dairy promoted all things dairy at eight state fairs in 2022, new partnerships with quick-service restaurant Runza, how we worked with and…

Discover the dairy checkoff’s collaboration with the Mayo Clinic, more about our work with foodservice and retail partners like Freddy’s Frozen Custard & Steakburgers and…

Check out the December 2025 Promotion in Action email – a month‑end roundup that showcases how your checkoff investment worked throughout the month to build…

As 2025 winds down, Midwest Dairy’s latest Promotion in Action newsletter highlights the many ways dairy farmers and partners are making an impact locally, nationally,…