Resources
-
Promotion in Action - August 2021
The end of summer ushers in some of our favorite opportunities for bringing dairy to life – from state fairs and dairy princess programs to the return of in-school programs including Fuel Up to Play 60 and Adopt a Cow.
Promotion in Action - July 2021
We often talk about the ways Midwest Dairy brings dairy to life through partnerships and projects that focus on building trust and increasing sales. But there’s a whole other level of work that goes on behind the scenes that helps formulate our strategies long before we ever begin working with a retailer or launch a new initiative.