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Understanding Growth Opportunities: Value-Added Milk

According to Circana’s latest sales data, the value-added milk segment returned to volume growth the past 12 weeks (+2%), while plant-based alternatives continued to show…

Preview of 2023 scorecard

2023 Midwest Dairy Annual Scorecard

Discover how Midwest Dairy performed against its goals for 2023, including growing trust, increasing sales, and more.

Promotion in Action: February 2024

Midwest Dairy announces its next CEO, plus learn about activations that grew trust and demand in dairy.

Preview of PIA January 2024

Promotion in Action: January 2024

Discover how Midwest Dairy has been hard at work, investing dairy checkoff resources into growing demand and trust in dairy throughout our 10-state region.

8 Ways Cheese Can Help Your Body

Learn about the essential nutrients cheese contains – essential nutrients your body needs!

9 Ways Yogurt Can Help Your Body

Did you know one serving of yogurt contains many of the essential nutrients your body needs? Learn more with our handy infographic!

13 Ways Milk Can Help Your Body

One serving of milk contains many of the essential nutrients your body needs. Learn more about it in this handy infographic!

Preview of the December PIA newsletter

Promotion in Action: December 2023

In the final Promotion in Action email of 2023, discover how Midwest Dairy has been building trust and demand through unique partnerships, such as sponsoring…

Cheese: Understanding Opportunities for Future Growth

Cheese is having an impressive year! Mintel, a leader in consumer research, forecasts cheese sales to exceed the $31 billion mark in 2023. While inflation…

Dairy Promotion Update – Fall/Winter 2023

Discover the latest dairy checkoff activities in our Fall/Winter 2023 edition of Dairy Promotion Update. You’ll learn how Midwest Dairy brought dairy to life throughout…

Preview of November Promotion in Action email

Promotion in Action: November 2023

Dairy farmers, discover a new resource available to you to help tell dairy’s nutrition story with health providers in our recent Promotion in Action email….

Rural Health Toolkit

Share this Rural Health Toolkit with your local health providers, featuring tools they can use to help educate their patients and communities on the importance…