Fuel Up to Play 60

Hooray for Play!


The recipe for healthy kids is simple. Combine 60 minutes of physical exercise with good nutrition to build strong, healthy kids. Dairy farmers did their homework and found a program to empower youth to do both: Fuel Up to Play 60.

This school wellness program brought to you by the National Dairy Council, Midwest Dairy Council and the National Football League, in collaboration with the United States Department of Agriculture. It encourages youth to choose nutrient-rich foods first and get out and play at least 60 minutes each day. Fuel Up to Play 60 has helped to make wellness part of the game plan in more than 73,000 schools across the county, including more than 12,000 schools right here in the Midwest. Millions of students nationwide are more active and are eating healthier because of Fuel Up to Play, with encouragement from over a hundred thousand enrolled parents and educators. Community members also offer support for Fuel Up to play in various ways.


Fuel Up to Play 60 is the key in-school program for the GENYOUth Foundation, which works with schools, communities and business partners to develop and support programs that create lasting changes in the child health and wellness arena. Fuel Up to Play’s mission is to create movement to inspire youth to change their behavior. For more information and to learn how you can give to Fuel Up to Play 60, visit GENYOUthFoundation.org.

Fuel Up to Play 60 Success Stories

Fuel Up to Play 60 empowers students to create and implement activities that reward them for making healthy choices, and inspire change in their school. With Fuel Up to Play, students learn beneficial habits that they build on and apply throughout their lives.

Check out The Huddle

Want to connect with and read fun stories from students involved in Fuel Up to Play 60? Check out The Huddle, the Fuel Up to Play 60 student blog, and see how you can help make a difference in your school and community. Everyone can join Fuel Up to Play 60 and help develop high-achieving youth.

Program Highlights

Rewards Program


KC Chiefs Fuel Up to Play 60 Game and VIP Tailgate
Earn a Chance to Win Tickets to a Kansas City Game & Tailgate Party on Sunday, November 29, 2015. For a chance to win, complete these simple steps by November 1, 2015!

  • Make sure your school is enrolled in Fuel Up to Play 60 (registration is free at FuelUpToPlay60.com) and have at least one Program Advisor.
  • Complete and check off at least four of the Six Steps on your Dashboard.

GRAND Prize: One school’s Fuel Up to Play 60 student team (up to 11 students) and Program Advisor(s) (up to 2 adults) will each receive a pair of tickets to attend the Kansas City PLAY60 Game and VIP Tailgate Party on November 29, 2015.
RUNNER-UP Prize: Six Program Advisors will receive a pair of tickets to the Kansas City PLAY60 Game on November 29, 2015.

Contest Rules

Champions for Change

Fuel Up to Play 60 student ambassadors demonstrate a passion for taking control of their health and wellness and encouraging their fellow students to do the same. They are not only actively engaged and involved in Fuel Up to Play 60, but are leaders among their peers, working to improve physical fitness and nutrition habits within their schools.