Fuel Up to Play 60

Hooray for Play!

Fuel Up to Play 60 NFL

The recipe for healthy kids is simple. Combine 60 minutes of physical exercise with good nutrition to build strong, healthy kids. Dairy farmers did their homework and found a program to empower youth to do both: Fuel Up to Play 60.

This school wellness program brought to you by the National Dairy Council, Midwest Dairy Council and the National Football League, in collaboration with the United States Department of Agriculture. It encourages youth to choose nutrient-rich foods first and get out and play at least 60 minutes each day. Fuel Up to Play 60 has helped to make wellness part of the game plan in more than 73,000 schools across the county, including more than 12,000 schools right here in the Midwest. Millions of students nationwide are more active and are eating healthier because of Fuel Up to Play, with encouragement from over a hundred thousand enrolled parents and educators. Community members also offer support for Fuel Up to play in various ways.


GenYouth Foundation logoFuel Up to Play 60 is the key in-school program for the GENYOUth Foundation, which works with schools, communities and business partners to develop and support programs that create lasting changes in the child health and wellness arena. Fuel Up to Play’s mission is to create movement to inspire youth to change their behavior. For more information and to learn how you can give to Fuel Up to Play 60, visit GENYOUthFoundation.org.

Fuel Up to Play 60 Success Stories

Fuel Up to Play 60 empowers students to create and implement activities that reward them for making healthy choices, and inspire change in their school. With Fuel Up to Play, students learn beneficial habits that they build on and apply throughout their lives.

Check out The Huddle

Want to connect with and read fun stories from students involved in Fuel Up to Play 60? Check out The Huddle, the Fuel Up to Play 60 student blog, and see how you can help make a difference in your school and community. Everyone can join Fuel Up to Play 60 and help develop high-achieving youth.

Program Highlights

Rewards Program

Chance to Win an NFL Player Visit for your school!

Contest runs from October 25, 2015 to March 1, 2016. Winning schools will be notified by phone or email no later than March 7, 2016.

How to Enter and Win:  All eligible High Schools will be automatically entered to when they complete the following criteria by March 1, 2016:

  1. Enroll your school in the Fuel Up to Play 60 Program at FuelUpToPlay60.com.
  2. Register a Program Advisor at FuelUpToPlay60.com.
  3. Complete and record all Six Milestone Steps to become a Touchdown School.
  4. Become a mentor to an elementary/middle school to become active in Fuel Up to Play 60 and achieve Touchdown status.
  5. Submit a Success story with a picture.

GRAND PRIZE: One (1) Fuel Up to Play 60 High School Team per state in Midwest Dairy Council’s 10 state region will receive 1 NFL Active or Alumni Player to visit their school for up to an hour. Winning schools are responsible for choosing a date and working with their Midwest Dairy Council contact to utilize the NFL player prior to the end of 2015-2016 school year. No cash or other substitution may be made.
RUNNER UP PRIZE: Three (3) Fuel Up to Play 60 schools per state in Midwest Dairy Council’s 10 state region will receive a prize locker retailed at approximately $100. Odds of winning depend on the number of schools that qualify. No cash or other substitution may be made.

Contest Rules

South Dakota Fuel Up to Play 60 Touchdown School Rewards Contest

Contest runs from January 1, 2016 to March 1, 2016.  Winners will be notified by March 31, 2016.

How to Enter and Win:  All participating Fuel Up to Play 60 schools that become a Touchdown School by March 1, 2016 will be entered in a drawing for a chance to win. Schools are determined to reach Touchdown School status by meeting the following requirements:

  • Schools must have at least one (1) Program Advisor.
  • The Program Advisor must complete all Six Steps on his or her Educator Dashboard at FuelUpToPlay60.com.

Prize: Five (5) qualifying Touchdown Schools will be chosen at random to receive a $1000 cash prize to further enhance the school’s Fuel Up to Play 60 program and help student to continue to eat healthy, be active, and make a difference.

Contest Rules

Champions for Change

Fuel Up to Play 60 student ambassadors demonstrate a passion for taking control of their health and wellness and encouraging their fellow students to do the same. They are not only actively engaged and involved in Fuel Up to Play 60, but are leaders among their peers, working to improve physical fitness and nutrition habits within their schools.