Dairy on the Air

Episode 1: The Changing Consumer

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Lucas Lentsch, Barb Liebenstein, Alex Peterson

These days, there is so much competition in the dairy aisle, and consumers are often confused by the amount of information available. How can the dairy industry join the conversation? In this first episode, Midwest Dairy CEO Lucas Lentsch and dairy farmers Barb Liebenstein and Alex Peterson discuss their reactions to the inaugural Dairy Experience Forum and the consumer focus group that kicked off the event.

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