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Episode 30: How Do You Get Consumers To See Dairy Differently?
Do consumers think that dairy is sustainable? Does this influence their purchasing of dairy products? What’s the checkoff doing about it? Listen as MVP Dairy’s Director of Marketing and...
Your Dairy Checkoff Podcast – Farmer Stories and Perspectives on Dairy Promotion
Do you wonder about the impact of your dairy checkoff investment? Join farmer hosts in conversations about how local and national checkoff works together to build dairy sales and trust in today’s changing marketplace.
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Latest Episodes
Episode 29: What Did Farmers Want To Know About Dairy Exports At The Joint Annual Meeting?
What trends are we seeing with dairy products developed for exports? Does unique branding and logos for dairy products make a difference in the exports market? Can you tell...
Episode 28 – What Is In Store For Dairy Exports In 2024?
How did U.S. dairy exports affect the market in 2023 and what does the future hold for dairy exports in 2024 and beyond? What is the checkoff doing globally...
Episode 27 – What Has The Checkoff Done In 2023 and What To Look Forward To In 2024
Checkoff Year-In-Review From Dairy Management Inc.’s Chair Marilyn Hershey and CEO and President Barb O’Brien Listen as Marilyn Hershey, DMI’s chair, and Barb O’Brien, DMI’s CEO and President, discuss...
Episode 26 – Growing Cheese Sales With Pizza Partnerships
A new dairy checkoff growth program, in collaboration with pizza partners, is set to boost cheese consumption by over 12 million pounds, primarily focusing on international markets. On the...
Episode 25 – How Has Dairy Consumption Changed In Schools And Kids? New Youth Wellness Research Focuses Industry Direction.
Much has changed in the world since the pandemic, including dairy consumption at schools. Has it gone up or down? How does dairy consumption at school affect home consumption...
Episode 24 – How Dairy Sustainability Became A Priority For Dairy Farmers And The Dairy Checkoff
Sustainability is a term that gets used often in food marketing, by politicians and thought leaders but what does it really mean to dairy farmers and the dairy checkoff....
Behind The Mic
Dairy Farmers
Your dairy farmer peers interview industry professionals and dairy checkoff partners to ask the tough questions about how your dairy promotion investment is impacting dairy sales and trust.
Industry Experts
Learn directly from industry experts who collaborate with the dairy checkoff on consumer research, dairy nutrition, science, and dairy promotion activities.
Checkoff Staff
Meet Your Dairy Checkoff at the state, regional, and national level who work together to implement dairy promotion programs that boost dairy sales and build consumer trust on behalf of dairy farmers.
Dairy Cows
Everything we do is for these wonderful, milk-producing bovines. We hope you enjoy the amazing products they produce like milk, cheese, butter, ice cream, and yogurt.
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Do you wonder about the impact of your dairy checkoff investment? Join farmer hosts in conversations about how local and national checkoff works together to build dairy sales and trust in today’s changing marketplace.
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