Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.
Dairy’s role in sustainability education expands across Midwest universities
Midwest Dairy is building trust in dairy among Gen Z students by partnering with colleges across the region. Two recent collaborations with the University of…
National Dairy Council hosted 2025 LegenDairy immersion that empowered dairy champion thought leaders
Midwest Dairy recently joined a two-day event hosted by the National Dairy Council (NDC), designed to strengthen relationships between state and regional checkoff organizations and…
Sowing to grow an Illinois sustainability partnership with regional, national, and global reach
Midwest Dairy’s partnership with Food Systems of the Future (FOF) has blossomed over the past year. Founded by Ambassador Ertharin Cousin, FOF is headquartered in…
K-State esports team gets a taste of farm life
This spring, the Kansas State University Esports team swapped their headsets for boots and joined Midwest Dairy for an on-farm experience at Ohlde Family Farms,…
Spring semester continues to build trust with University of Arkansas students
This spring, Midwest Dairy renewed its outreach to Gen Z college students through a partnership with Main Hill Media, a student-run advertising agency at the…
Midwest Dairy attends the National Holstein Convention
The 2025 National Holstein Convention brought together dairy producers, industry leaders, and enthusiasts to St. Louis, Missouri, from June 23–26. Among the attendees were several…
Young dairy leaders building trust and inspiring consumers across the Midwest
Across Illinois and Iowa, a new generation of dairy advocates is stepping up to share the story of dairy farming with energy, passion, and purpose.…
Midwest Dairy teams up with Maverik Inc. to drive milk sales
This spring, Midwest Dairy partnered with Dairy West and Maverik Inc., the 12th-largest convenience store chain in the U.S., to launch two bold promotions in…
Journey of Milk Tour makes a significant impact at the National Ag in the Classroom Conference
Midwest Dairy sponsored the National Ag in the Classroom Conference, which broke attendance records with over 600 participants in Minneapolis this June. As part of…
Connecting students and sustainability leaders through farm tours
Midwest Dairy continues to build connections between modern dairy farming and those shaping the future, whether they’re students exploring career paths or thought leaders driving…
Empowering educators: Midwest Dairy brings science-based agriculture into the classroom
Midwest Dairy is bridging the gap between agriculture and education through partnerships, immersive training experiences, and curriculum development. This summer, Midwest Dairy supported three initiatives…
Reaching lactose-free consumers in the Midwest
Midwest Dairy’s research reveals that about 31% of consumers and households in its region report an intolerance, sensitivity, or allergy to dairy. Adding to the…