Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.
Winter Dairy Workshop strengthens skills and connections
In December, Midwest Dairy hosted a two-day Winter Dairy Workshop at the La Crescent Area Event Center, bringing together 25 dairy farmers for learning, discussion,…
From Pitch Contest winner to Target shelves
Bakr Cookies is no stranger to Midwest Dairy. After winning The Hatchery’s Pitch Contest presented by Midwest Dairy in 2023, the Chicago-based company has continued…
Protein-packed snack boxes spotlight dairy at Farmer’s Fridge
This fall, Midwest Dairy partnered with Farmer’s Fridge to launch two new snack boxes designed to spotlight dairy as a modern, protein-packed option for busy…
Scooter’s partnership boosts dairy in iced drinks
In 2025, Midwest Dairy launched a new partnership with Scooter’s Coffee, a fast-growing drive-thru brand known for its friendly service, customizable drinks, and focus on…
Seasonal dairy flavors finish strong at Kwik Trip
Midwest Dairy and Kwik Trip/Kwik Star wrapped up their 2025 partnership with two final limited-time offers that kept dairy front and center during the winter…
Holiday entertaining puts dairy in the spotlight
This past holiday season, dairy was front and center for families across the upper Midwest through Coborn’s Dairy & Merry: Festive Bites Made Simple campaign.…
Dairy scores big with Big 12 fans
Midwest Dairy returned as a proud partner of the Big 12 Conference for the 2025–2026 collegiate sports season, using major championship events to build trust…
Adopt a Cow connects dairy to classrooms and communities
During the 2025 back-to-school season, Midwest Dairy partnered with Discover Dairy to promote the Adopt a Cow program to create meaningful connections between dairy farmers,…
Midwest Dairy connects with students exploring careers in dairy
Midwest Dairy continued its efforts to build a strong pipeline of future dairy leaders by connecting with students at two key education and career events…
Dairy shines in Runza’s shake and ranch favorite
This summer, Midwest Dairy partnered with Runza to bring dairy front and center through a series of popular menu promotions, including a limited-time milkshake flavor,…
Hy-Vee scores big for tailgating season
This fall, Midwest Dairy partnered with Hy-Vee to put cheese front and center during tailgating season, connecting dairy to game-day favorites and driving strong results…
Books and nutrition come through pediatric care partnership
In 2025, Midwest Dairy launched a new partnership with Reach Out and Read National, the only national pediatric literacy model endorsed by the American Academy…