Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.
Central Plains Dairy Expo provides opportunities to engage
Midwest Dairy is committed to engaging with dairy farmers and sharing how their checkoff investments support dairy promotion. These interactions provide an opportunity for questions…
Midwest Dairy Hosts Farmer spokesperson training
In early March, ten farmers gathered in Minneapolis, MN, for a Farmer Spokesperson Training hosted by Midwest Dairy. This training helped farmer leaders effectively communicate…
Introducing the Midwest Dairy Accelerator: Now Accepting Applications
Midwest Dairy’s Accelerator projects have successfully supported dairy innovation among food entrepreneurs. Building on three years of successful pitch competition with The Hatchery and No…
Fuel Your Best Self at Schnucks
This past January, Schnucks Markets relaunched its shopper marketing program, “Fuel Your Best Self,” with a focus on transforming Schnucks into a healthy food destination…
Fareway’s protein-powered promotions drive dairy demand
In March, Fareway Inc. and Midwest Dairy launched the successful Dairy Strong campaign, showcasing the high-protein dairy products that today’s consumers are looking for. With…
Price Chopper promotes lactose free milk
February is Lactose Intolerance Awareness Month, a time dedicated to raising awareness about this condition and the products available for consumers. Price Chopper values sharing…
Global cuisine event for health experts builds trust in dairy
Midwest Dairy partnered with the Culinary Nutrition Collaborative to sponsor the 5th annual global cuisine series, “A Taste of Culinary Nutrition from Around the Globe.”…
Midwest Dairy Empowers sustainability thought leaders in South Dakota
Midwest Dairy focuses on building relationships with environmental thought leaders who are experts in their field and help shape the opinions of others. By collaborating…
Healing from the Ground Up Summit
Over the past year, Midwest Dairy has cultivated a relationship with Basil’s Harvest and its founder and Executive Director, Chef Erin Meyer, RD, MS. Basil’s…
Connect and Grow: Celebrating 25 years at the 2025 Annual Meeting
Midwest Dairy’s state and corporate board members gathered for the 2025 Annual Meeting in April. This two-day event, held in Bloomington, Minnesota, focused on exploring…
Science meets agriculture as checkoff leverages dairy in the classroom
Midwest Dairy focuses on Science, Technology, Engineering, and Mathematics (STEM) education, aiming to include dairy in school curricula. STEM is an educational approach that combines…
Midwest Dairy meets farmers at local events
Checkoff organizations play a vital role in connecting agricultural producers with communities across the nation. Midwest Dairy recognizes the importance of maintaining a strong connection…