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Checkoff at Work

Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.

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Love Dairy. Love Local: June campaigns celebrate farmers and drive sales

June is National Dairy Month—a perfect time to celebrate dairy farm families and the wholesome, nutritious products they provide. Each year, Midwest Dairy leverages this…


Dietetic interns touring dairy farm

Emerging nutrition leaders discover the real story of dairy farming

Midwest Dairy partnered with three University of Minnesota dietetic internship programs to create a new learning experience focused on sustainability and food systems. The combined…


Midwest Dairy Wellness Warrior Haley Miskowiec in front of poster

Midwest Dairy shares timely guidance on school nutrition

Midwest Dairy continued its work to strengthen trust in dairy among school nutrition professionals by sponsoring educational sessions at both the North Dakota and Kansas…


Midwest Dairy Nebraska STEM event

Midwest Dairy brings STEM learning to life with Nebraska educators

Midwest Dairy joined the Nebraska Association of Teachers of Science (NATS) Conference to connect with educators who are inspiring the next generation of STEM learners.…


Hen house BariGirls recipe

Back-to-school boost: Hen House shoppers choose dairy

As families settled into the busy back-to-school season, Midwest Dairy and Hen House Markets partnered to make dairy the star of the lunchbox. This collaboration…


Example of dairy ad with Fareway

Cheese and meat team Up for game-day wins

In September, Midwest Dairy partnered with Fareway Stores to celebrate the perfect game-day pairing, cheese and meat, just in time for football season and cozy…


South Dakota Dairy Ambassador with dairy farmer at event

South Dakota Dairy Ambassador couples promotion with research

Vaishali Poswal is a graduate student in the Dairy and Food Science Department at South Dakota State University (SDSU), where she is pursuing a Master…


Scooters Coffee promotion

Midwest Dairy & Scooter’s Coffee: “Clear the List” campaign

Midwest Dairy partnered with Scooter’s Coffee locations in Sioux Falls, Brandon, Tea, Madison, Brookings, Vermillion, and Harrisburg, South Dakota, to support 415 local teachers through…


Examples of limited time offers from Kwik Trip

New LTOs at Kwik Trip and Kwik Star

In 2025, Midwest Dairy continued its successful partnership with Kwik Trip/Kwik Star by supporting limited-time offers (LTOs) featuring ice cream and milk pint products. By…


Examples of Cub Foods June Dairy Month ads

Fresh, local, and Undeniably Dairy – Cub Foods’ summer celebration

This summer, Cub Foods partnered with Midwest Dairy to bring farm-fresh goodness to shoppers through two major activations celebrating local dairy in fun and flavorful…


Dairy farmer engaging with thought leaders at Illinois State Fair

ILLCF La Plática Roundtable guests learn about Illinois agriculture

In mid-August, the Illinois Legislative Latino Caucus Foundation (ILLCF) and the Illinois Farmers Council hosted a La Plática (Talk) Roundtable session at the Illinois State…


Cows lined up eating

Midwest Dairy participates in Ag Innovation Experience

In August, Midwest Dairy partnered with Bayer in St. Louis to co-host a dairy farm tour as part of the Agriculture Innovation Experience. This immersive…