Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.
South Dakota Dairy Ambassador couples promotion with research
Vaishali Poswal is a graduate student in the Dairy and Food Science Department at South Dakota State University (SDSU), where she is pursuing a Master…
Midwest Dairy & Scooter’s Coffee: “Clear the List” campaign
Midwest Dairy partnered with Scooter’s Coffee locations in Sioux Falls, Brandon, Tea, Madison, Brookings, Vermillion, and Harrisburg, South Dakota, to support 415 local teachers through…
New LTOs at Kwik Trip and Kwik Star
In 2025, Midwest Dairy continued its successful partnership with Kwik Trip/Kwik Star by supporting limited-time offers (LTOs) featuring ice cream and milk pint products. By…
Fresh, local, and Undeniably Dairy – Cub Foods’ summer celebration
This summer, Cub Foods partnered with Midwest Dairy to bring farm-fresh goodness to shoppers through two major activations celebrating local dairy in fun and flavorful…
ILLCF La Plática Roundtable guests learn about Illinois agriculture
In mid-August, the Illinois Legislative Latino Caucus Foundation (ILLCF) and the Illinois Farmers Council hosted a La Plática (Talk) Roundtable session at the Illinois State…
Midwest Dairy participates in Ag Innovation Experience
In August, Midwest Dairy partnered with Bayer in St. Louis to co-host a dairy farm tour as part of the Agriculture Innovation Experience. This immersive…
Midwest Dairy engages students at UNL’s Big Red Welcome events
Midwest Dairy partnered with the University of Nebraska–Lincoln (UNL) Campus Recreation team during Big Red Welcome weekend, connecting with students through two exciting events: Husker…
Always on influencers celebrate dairy with Gen Z
This quarter, Midwest Dairy partnered with nine influencers across our 10-state region to connect with Gen Z consumers through authentic, engaging content. Each creator brought…
Reconnecting health and agriculture at the ground level with Illinois dietitians
Nearly 50 Registered Dietitian Nutritionists (RDNs) and aspiring RDNs gathered in September for the Illinois Academy of Nutrition and Dietetics’ Fall Workshop, Cultivating Care: Reconnecting…
Dairy fuels performance: Midwest Dairy expands college athletics partnerships
Midwest Dairy is proud to continue building trust with consumers by teaming up with some of the region’s most beloved athletic programs. From Nebraska to…
Wellness warriors are putting dairy farmers on the health map
In 2025, Midwest Dairy launched the Wellness Warriors program to leverage the expertise of credible dietitian thought leaders in engagements designed to build trust in…
How dairy is winning in the digital aisle
The way we shop for groceries has dramatically transformed over the past few decades, and dairy is keeping pace every step of the way. From…