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Checkoff at Work

Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.

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Researcher presenting at MDFRC Annual Meeting

Midwest Dairy Foods Research Center Annual Meeting 2025

The Midwest Dairy Foods Research Center (MDFRC) held its annual meeting July 30–31 in Minneapolis, Minnesota, bringing together Operational Advisory Committee (OAC) members, faculty, students,…


Princess Kay and Iowa Dairy Princesses

Celebrating dairy youth leaders: Minnesota and Iowa crown this year’s Dairy Princesses

This summer, Minnesota and Iowa celebrated the future of the dairy industry by crowning their 72nd Dairy Princesses during ceremonies at their state fairgrounds. These…


Dairy farmer presenting to farm tour attendees

Midwest Dairy hosts ASPEN climate leaders for on-the-farm sustainability experience and roundtable discussion

As part of ASPEN Ideas: Climate Chicago — a leading climate solutions event presented by the ASPEN Institute with the Chicago Climate Corps — Midwest…


Wellness Warrior presenting about dairy nutrition at event

Wellness Warrior presents at Minnesota School Nutrition Conference

In 2025, Midwest Dairy introduced the Wellness Warriors program to engage credible health professional thought leaders in building trust in dairy among school nutritionists, WIC…


Close up of ice cream

Midwest Dairy helps celebrate Central Nebraska’s sweetest favorites

This summer, Midwest Dairy sponsored the Taste of Treats Contest, bringing together ice cream lovers across Central Nebraska to celebrate their favorite local shops. Community…


Staff presenting at educator event in Oklahoma

Midwest Dairy engages educators at the Oklahoma Summit

On August 4, Midwest Dairy joined more than 4,000 CareerTech professionals at the 58th Annual Oklahoma Summit, hosted by the Oklahoma Association for Career and…


Empty college classroom

Dairy’s role in sustainability education expands across Midwest universities

Midwest Dairy is building trust in dairy among Gen Z students by partnering with colleges across the region. Two recent collaborations with the University of…


Empty ballroom with screen featuring LegenDairy 2025 Immersion presentation

National Dairy Council hosted 2025 LegenDairy immersion that empowered dairy champion thought leaders

Midwest Dairy recently joined a two-day event hosted by the National Dairy Council (NDC), designed to strengthen relationships between state and regional checkoff organizations and…


African American woman petting cow

Sowing to grow an Illinois sustainability partnership with regional, national, and global reach

Midwest Dairy’s partnership with Food Systems of the Future (FOF) has blossomed over the past year. Founded by Ambassador Ertharin Cousin, FOF is headquartered in…


K-State gaming students standing in barn, smiling at camera

K-State esports team gets a taste of farm life

This spring, the Kansas State University Esports team swapped their headsets for boots and joined Midwest Dairy for an on-farm experience at Ohlde Family Farms,…


Hands holding cellphone featuring a TikTok video

Spring semester continues to build trust with University of Arkansas students

This spring, Midwest Dairy renewed its outreach to Gen Z college students through a partnership with Main Hill Media, a student-run advertising agency at the…


Midwest Dairy staff smiling at camera while at National Holstein Convention 2025

Midwest Dairy attends the National Holstein Convention

The 2025 National Holstein Convention brought together dairy producers, industry leaders, and enthusiasts to St. Louis, Missouri, from June 23–26. Among the attendees were several…