Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.

Midwest Dairy Foods Research Center Annual Meeting 2025
The Midwest Dairy Foods Research Center (MDFRC) held its annual meeting July 30–31 in Minneapolis, Minnesota, bringing together Operational Advisory Committee (OAC) members, faculty, students,…

Celebrating dairy youth leaders: Minnesota and Iowa crown this year’s Dairy Princesses
This summer, Minnesota and Iowa celebrated the future of the dairy industry by crowning their 72nd Dairy Princesses during ceremonies at their state fairgrounds. These…

Midwest Dairy hosts ASPEN climate leaders for on-the-farm sustainability experience and roundtable discussion
As part of ASPEN Ideas: Climate Chicago — a leading climate solutions event presented by the ASPEN Institute with the Chicago Climate Corps — Midwest…

Wellness Warrior presents at Minnesota School Nutrition Conference
In 2025, Midwest Dairy introduced the Wellness Warriors program to engage credible health professional thought leaders in building trust in dairy among school nutritionists, WIC…

Midwest Dairy helps celebrate Central Nebraska’s sweetest favorites
This summer, Midwest Dairy sponsored the Taste of Treats Contest, bringing together ice cream lovers across Central Nebraska to celebrate their favorite local shops. Community…

Midwest Dairy engages educators at the Oklahoma Summit
On August 4, Midwest Dairy joined more than 4,000 CareerTech professionals at the 58th Annual Oklahoma Summit, hosted by the Oklahoma Association for Career and…

Dairy’s role in sustainability education expands across Midwest universities
Midwest Dairy is building trust in dairy among Gen Z students by partnering with colleges across the region. Two recent collaborations with the University of…

National Dairy Council hosted 2025 LegenDairy immersion that empowered dairy champion thought leaders
Midwest Dairy recently joined a two-day event hosted by the National Dairy Council (NDC), designed to strengthen relationships between state and regional checkoff organizations and…

Sowing to grow an Illinois sustainability partnership with regional, national, and global reach
Midwest Dairy’s partnership with Food Systems of the Future (FOF) has blossomed over the past year. Founded by Ambassador Ertharin Cousin, FOF is headquartered in…

K-State esports team gets a taste of farm life
This spring, the Kansas State University Esports team swapped their headsets for boots and joined Midwest Dairy for an on-farm experience at Ohlde Family Farms,…

Spring semester continues to build trust with University of Arkansas students
This spring, Midwest Dairy renewed its outreach to Gen Z college students through a partnership with Main Hill Media, a student-run advertising agency at the…

Midwest Dairy attends the National Holstein Convention
The 2025 National Holstein Convention brought together dairy producers, industry leaders, and enthusiasts to St. Louis, Missouri, from June 23–26. Among the attendees were several…