Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.
17 farmers graduate from Class 3 of the DEAL Program
Earlier this summer, 17 farmers graduated from Class 3 of Midwest Dairy’s Dairy Experience and Agricultural Leadership (DEAL) Program. The final phase brought DEAL members…
Undeniably Dairy Grants bring dairy to life
Midwest Dairy supports dairy farmers, dairy groups, and agricultural organizations with Undeniably Dairy Grants that help bring great local dairy promotion ideas to life. These…
Lasso grant wins on the farm
In 2024, Midwest Dairy launched a free grant writing support program for on-farm projects in partnership with Lasso. Often described as a “grant writer in…
Introducing Dairy Does More
In partnership with Dairy Management Inc (DMI), Midwest Dairy is excited to introduce Dairy Does More, the new national consumer communications platform. DMI officially launched…
Webinar hosted exploring food and beverage trends in 2026
On December 3, Midwest Dairy hosted a webinar with retailers and processors that explored the top 10 food & beverage trends to watch in 2026.…
Checkoff funded research showcased at global summit
Research funded by the Midwest Dairy Foods Research Center (MDFRC) was strongly represented at the 2026 Global Ingredients Summit, hosted by the American Dairy Products…
Connecting with consumers in Illinois
In Illinois, Midwest Dairy’s partnerships with the University of Illinois Fighting Illini Athletics and Illinois Farm Families demonstrate the power of meeting consumers where they…
Driving dairy sales through the holiday season
Midwest Dairy partnered with both Dierbergs and Hy-Vee to engage consumers through dairy-focused activations in October and December 2025. The campaigns combined in-store promotions, social…
Partnering with processors to drive dairy innovation
Throughout 2025, Midwest Dairy hit the road to meet with processors across our region to learn, explore, and discuss opportunities for collaboration to bring dairy…
Freddy’s Frozen Custard and Steakburgers partnership makes an impact
Midwest Dairy and Freddy’s Frozen Custard and Steakburgers teamed up in 2025 for an impactful partnership. The goal was to collaborate on influencer activations, support…
Winter Dairy Workshop strengthens skills and connections
In December, Midwest Dairy hosted a two-day Winter Dairy Workshop at the La Crescent Area Event Center, bringing together 25 dairy farmers for learning, discussion,…
From Pitch Contest winner to Target shelves
Bakr Cookies is no stranger to Midwest Dairy. After winning The Hatchery’s Pitch Contest presented by Midwest Dairy in 2023, the Chicago-based company has continued…