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Dairy Checkoff

About the Checkoff

Working on behalf dairy farmers, Midwest Dairy works to maximize the investment of every dairy farmer dollar through creative thinking and collaboration with a wide variety of partners. Working with and through partners, Midwest Dairy builds trust and demand in dairy among consumers throughout our 10-state region.

Checkoff at Work

Midwest Dairy works diligently on behalf of our dairy farmers to offer consumers an excellent dairy experience. Discover how Midwest Dairy is working to fulfill our mission of Bringing Dairy to Life. Learn how your checkoff resources went to work by visiting our Checkoff at Work articles which showcase our efforts to grow trust in dairy, build dairy demand, develop dairy leaders, and expand dairy research.
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Middle-aged couple stands in a barn, with cows eating in the background.

The Role of Checkoff

Originally formed in 1983 when production was outpacing consumption, the national checkoff program was created to increase demand of dairy foods over time. That vision still holds true as the need for promoting dairy foods and building demand, both domestically and globally, has no end in sight.

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Building Trust and Demand

Midwest Dairy helps fuel dairy demand and build consumer trust by bringing dairy to life in a variety of unique, fun ways. See how investment in dairy promotion works at the local and national levels and discover resources to support dairy in local communities.

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Funding Dairy Research

Understanding what’s important to today’s consumers is key to bringing insights that fuel innovative product development that keeps consumers coming back to the dairy aisle. We also fund a wide variety of research projects to provide solutions to challenges throughout the industry.

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Preview of 2023 scorecard

Checkoff Publications

Check out Midwest Dairy’s Annual Report and other publications to read how farmers’ investment in dairy checkoff is generating results when it comes to building trust and sales throughout the region.

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