Dairy Farmer Communications

Midwest Dairy’s vision, Bringing Dairy to life, focuses on fueling demand and consumer trust. See how the investment in dairy checkoff is implementing this vision to move the industry forward.

Promotion in Action

Promotion in Action is an email newsletter available to dairy farmers who pay into the Midwest Dairy checkoff. On a monthly basis, the newsletter shares updates about checkoff activities and showcases the value of the dairy farmer checkoff investment. Read the latest edition today! To view previous editions of Promotion in Action, click here.

Annual Report

Maximizing the power of partnerships is a key focus for Midwest Dairy. Our 2021 Annual Report showcases how collaborating with partners allows us to reach a larger number of consumers to share insights and resources, ultimately, generating a strong return on your checkoff investment. To view past annual reports, click here.

Read the 2021 Annual Report

2021 Midwest Dairy Scorecard

Two times per year, Midwest Dairy produces a scorecard measuring growth across several goals, including increasing dairy sales, growing trust in dairy, and more. Click to view the December 2021 Midwest Dairy Scorecard to see how our activations performed for our dairy farmers.


Dairy Promotion Update

Fall 2021

Winter 2021

2022 Spring/Summer

Dairy on the Air is now Your Dairy Checkoff Podcast

It’s your podcast for all things dairy!

Due to its success, the Dairy on the Air podcast has re-launched with a new name: Your Dairy Checkoff Podcast to reach a national audience of dairy farmers.

Listen as dairy farmers host conversations with industry experts and partners about how national and local dairy promotion partners maximize your checkoff investment to build dairy sales and trust.

Listen Now