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Dairy farm tour leader

Leadership Programs

Dairy farm family pasture

Dairy Farmer Leadership Grants

Dairy farmers who contribute to Midwest Dairy checkoff are encouraged to apply for dairy farmer leadership grants. These grant dollars can be used towards becoming a leader in the dairy industry and/or developing skills that allow you to better share your story with consumers.

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Dairy Experience and Agricultural Leadership (DEAL) Program

The Dairy Experience and Agricultural Leadership Program, more commonly referred to as DEAL, is a hands-on leadership program for young dairy farmers from across Midwest Dairy’s region.

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Workshops and Trainings

We want to help you share your dairy story. Midwest Dairy provides workshops and resources to help you advocate for dairy. Opportunities include:

  • How to connect with consumers on shared values
  • How to prepare for a crisis
  • How to conduct media interviews

Midwest Dairy specifically offers the ENGAGE workshop, licensed through the Center for Food Integrity, which teaches skills to connect with consumers using shared values to build trust in dairy. Click the video to the left to watch an overview of the ENGAGE Training.

Workshops are held in various locations throughout the year. Connect with your Farmer Relations team member to learn more.

In addition to workshops and resources, Midwest Dairy provides scholarships to participate in-state and national leadership programs that align with our values. To find out if you qualify or for more information, contact a local farmer relations staff member.

Contact Farmer Relations

Sharing the Dairy Story Locally

Dairy farmers have a powerful story to tell. That’s why it’s more important than ever that farmers throughout the Midwest support local marketing and promotion efforts. Whether that’s visiting a classroom, hosting an on-farm event or sharing your dairy story on social media, Midwest Dairy wants to provide information and tools to help you connect with the community, local thought leaders and elected officials.

Dairy Tools

Find helpful tools and resources in our Resource Center, including resource guides, tips to communicate with Gen Z, games, infographics, community engagement guides, and more.

Educator Resources

Heading to your local school to share your dairy story? Know of an educator searching for educational resources? Check out our Dairy for Educators page! These free resources include topics of sustainability, farm facts, STEM resources, lesson plans, coloring pages, and more!

Local Dairy Promotion

Midwest Dairy farmers, dairy groups, and agriculture organizations are encouraged to apply for an Undeniably Dairy Grant. Utilize these grants, up to $5,000 in one calendar year, to support local efforts that proudly share dairy’s story in unexpected ways and places.

Dairy Promotional Items

Dairy farmers, bring dairy to life on and off the farm with fun promotional items! Whether it’s plastic booties for a farm tour, dairy cow hats for kids, collectible vinyl stickers, fidget toys, or sunglasses, the Promo Center has it all. We also have a “Telling Your Story” guide for answering tough questions you may face during events or tours, no-cost downloadable resources from Undeniably Dairy, and dairy items for purchase through the Undeniably Dairy/Dairy Management Inc. store.