Checkoff Success

Learn more about how Midwest Dairy is maximizing dairy sales by providing insight and expertise to retailers, increasing consumer confidence, supporting school nutrition, providing opportunities to young dairy leaders, investing in research and sharing those insights to help develop products that meet consumers’ needs.

See Success in Action


During this time of uncertainty, Midwest Dairy expresses its concern and best wishes to our dairy farmers and their families. Check out these resources for COVID-19-related updates. You’ll also find educational resources and activities to share with family and friends.

Resources for Farmers

Learning Resources for Families and Partners

Emergency Meals for Child Nutrition Programs

Resources for Healthcare Professionals

GENYOUth, a national nonprofit organization dedicated to creating healthier school communities, has established the COVID-19 Emergency School Nutrition Fund to assist schools nationwide as they strive to provide school meals containing essential nutrition to students during the Coronavirus pandemic. Schools can apply to receive a grant of up to $3,000 per school feeding site.

School Grant Application

The fund is part of a national campaign and movement, “For Schools’ Sake – Help Us Feed Our Nation’s Kids!” that is urging corporations, foundations, athletes, influencers and individuals to raise their hands in support of the 30 million food insecure students who rely on school meals.

Donate to For School’s Sake


Midwest Dairy provides resources to retailers to help them increase traffic in the dairy aisle and build dairy sales. Find research and insights on the latest consumer trends, discover dairy recipes and learn more about dairy farmers’ sustainability practices, all of which play a vital role in driving demand in the dairy retail space.

Working with Partners to Share Dairy’s Story

Undeniably Dairy ™ is the dairy community’s national initiative to remind consumers of the many reasons they love and trust dairy foods. Dairy is nutrient rich, locally and sustainably produced, affordable and delicious!

Midwest Dairy encourages partners to use and share the many fun and informative Undeniably Dairy resources that highlight dairy’s benefits and responsible values in bringing food to the table.

Undeniably Dairy

Wellness and Nutrition

Dairy plays an essential role in overall wellness and nutrition. Learn about the important role of dairy foods in a healthy eating plan, and get tips on how to incorporate dairy foods into meals and snacks to fuel a healthy lifestyle.