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Dairy Resource Center


Front page of June 2024 Promotion in Action email

Promotion in Action: June 2024

Midwest Dairy works with and through a variety of partners to grow trust and sales in dairy. Learn how we accomplished this through special limited-time…

Interact with Gen Z Guide

Interested in interacting with Generation Z (Gen Z), but not sure where to start? Midwest Dairy has published a handy guide with tips, tricks, and…

Cows graze in a pasture against the background of wind turbines,

Sustainability: Consumer Perceptions Driving Dairy Innovation

According Innova Market Insights, sustainability issues remain top of mind as the effects of climate change become more pronounced. Join Midwest Dairy as we explore…

Front page of Promotion in Action May 2024

Promotion in Action: May 2024

Midwest Dairy invests dairy farmer’s checkoff contributions wisely. Learn how we built trust and sales in dairy in May, along with our efforts to build…

Promotion in Action: April 2024

Learn more about Midwest Dairy’s sales and trust activations, plus discover our leadership grants available to dairy farmers!

Dairy Promotion update magazine front cover. Girl feeding calf a bottle.

Dairy Promotion Update – Spring 2024

Learn about your dairy checkoff’s local promotion efforts, including milk and cereal bars designed to grow trust in dairy. Plus, meet the participants of DEAL…

Front cover of March Promotion in Action email

Promotion in Action: March 2024

Meet Midwest Dairy’s new CEO, Corey Scott, and discover the activations Midwest Dairy completed to grow trust and demand in dairy recently.

Dairy milk graph

Understanding Growth Opportunities: Value-Added Milk

According to Circana‚Äôs latest sales data, the value-added milk segment returned to volume growth the past 12 weeks (+2%), while plant-based alternatives continued to show…

Preview of 2023 scorecard

2023 Midwest Dairy Annual Scorecard

Discover how Midwest Dairy performed against its goals for 2023, including growing trust, increasing sales, and more.

Promotion in Action: February 2024

Midwest Dairy announces its next CEO, plus learn about activations that grew trust and demand in dairy.

Preview of PIA January 2024

Promotion in Action: January 2024

Discover how Midwest Dairy has been hard at work, investing dairy checkoff resources into growing demand and trust in dairy throughout our 10-state region.

8 Ways Cheese Can Help Your Body

Learn about the essential nutrients cheese contains – essential nutrients your body needs!