Springfield, Illinois – Illinois State Fair goers will once again enjoy dairy in a delightful new way during the 2025 fair. Midwest Dairy is thrilled to bring back the Flavor of the Fair for its third year, available exclusively at the Dairy Goodness Bar. This year’s featured flavor is Chocolate Chip Cookie Dough, a delicious treat that combines the nostalgic taste of chocolate chip cookie dough with smooth, creamy vanilla ice cream.
“The Flavor of the Fair was a hit last year, and we’re excited to see it return,” said Bill Deutsch, an Illinois dairy farmer. “We invite everyone to swing by the Dairy Goodness Bar for a cool treat and to support local dairy farmers like me. It’s a delicious way to celebrate the fair!”
In addition to the limited-time shake, the Dairy Goodness Bar offers a variety of dairy favorites, including ice cream cones, cold milk, and cream puffs. Classic shake flavors, such as vanilla, chocolate, and strawberry, are also available. The building is located on Central Avenue next to the Illinois Fire Museum and is open daily from 9 a.m. to 8 p.m.
Dairy fun doesn’t stop at the ice cream counter! Fairgoers can explore all things dairy throughout the fairgrounds by visiting the Dairy Building for family-friendly activities, photo ops, and hands-on learning. Don’t miss the iconic Butter Cow —a beloved state fair tradition! Dairy ambassadors and interns will also be on-site to chat about farm life and answer questions about how dairy gets from the farm to your fridge.
“Dairy plays a vital role in our everyday lives, and we’re proud to showcase that through this year’s Flavor of the Fair,” said Kendra Anderson, Illinois Farmer Relations Manager at Midwest Dairy. “Whether through a tasty shake or a conversation with a farmer, we’re helping fairgoers connect with local agriculture and the people behind their favorite dairy foods. Thanks to dairy farmers’ checkoff investment, we’re able to bring these experiences to life and highlight the impact of dairy in fun and meaningful ways.”
For more information about the Illinois State Fair and Dairy Goodness Bar, click here.
Midwest Dairy® represents 3,600 dairy farm families and works on their behalf to build dairy demand by inspiring consumer confidence in our products and production practices. We are committed to Bringing Dairy to Life! by giving Consumers an Excellent Dairy Experience and are funded by farmers across a 10-state region, including Minnesota, North Dakota, South Dakota, Nebraska, Iowa, Illinois, Missouri, Kansas, Arkansas, and eastern Oklahoma. For more information, visit MidwestDairy.com, and follow us on Facebook and YouTube.