The Minnesota State Fair typically sees more than two million fairgoers each year, and in 2025, all will have the opportunity to experience dairy in a new, fun way. For the ninth consecutive year, Midwest Dairy is excited to introduce a Flavor of the Fair ice cream treat, available at the Dairy Goodness Bar. This year’s Flavor of the Fair is Cookie Butter Cheesecake! What’s better than butter and cookies? Cookie butter, of course! This vanilla malt or sundae is covered in decadent cheesecake pieces, topped with Cookie Butter sauce and, you guessed it, a cookie.
“The Flavor of the Fair is a hit every year and brings a fresh buzz to the Dairy Goodness Bar,” said Brittney Arnold, Midwest Dairy Minnesota Farmer Relations Manager. “It’s exciting to see fairgoers light up when they try something new made with real dairy. We’re proud to bring a fun twist to the fair while sharing the delicious goodness of dairy in a way people can remember. Farmers in Minnesota are passionate about this tradition, just like they are passionate about connecting with local communities.”
The Dairy Goodness Bar offers a variety of delicious dairy products, including famous malts, sundaes, and cones, as well as other dairy options such as milk, yogurt, Greek yogurt, and cheese sticks. The building is open daily from 9 a.m. to 9 p.m.
Besides ice cream, you can enjoy and learn about dairy in various ways during the 2025 Minnesota State Fair. Fairgoers will have the opportunity to experience dairy in the livestock buildings and at the Milk Stand, owned by Minnesota’s dairy farm families. A beloved tradition at the fair since 1955, the All-You-Can-Drink Milk Stand offers visitors the chance to purchase a bottomless cup of either 2% white milk or 1% chocolate milk. The iconic butter head sculptures will also be on display, showcasing Princess Kay of the Milky Way, carved from 90 pounds of butter. These sculptures celebrate the legacy and pride of Minnesota’s dairy community, honoring young dairy ambassadors in a truly unique way. For generations, dairy has been a cornerstone of the fair, connecting families to the farmers who produce wholesome and nutritious products they enjoy every day.
“Dairy is one of the most versatile and enjoyable parts of the fair, and we’re thrilled to introduce a new Flavor of the Fair that highlights just how creative dairy can be,” said Corey Scott, Midwest Dairy Chief Executive Officer. “This fun, flavorful addition is a perfect example of the innovation powered by dairy checkoff, helping us reimagine how people experience dairy. At the heart of it all is our mission to connect fairgoers with farmers and showcase the care, quality, and passion they have for their cows and the products they produce—something that matters more than ever today.”
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Midwest Dairy® represents 3,600 dairy farm families and works on their behalf to build dairy demand by inspiring consumer confidence in our products and production practices. We are committed to Bringing Dairy to Life! by giving Consumers an Excellent Dairy Experience and are funded by farmers across a 10-state region, including Minnesota, North Dakota, South Dakota, Nebraska, Iowa, Illinois, Missouri, Kansas, Arkansas and eastern Oklahoma. For more information, visit MidwestDairy.com, and follow us on Facebook and YouTube.