Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.
Cub Foods holiday dairy bundling drives results
The holidays are a time for baking, cooking, and gathering around the table, and dairy is at the heart of those traditions. To help make…
Protein powers retail partnerships in January
According to the Hartman Group, protein ranks number one across generations in nutrient importance. Midwest Dairy research has found that 86% of consumers over the…
Building connections and tasting innovation at Central Plains Dairy Expo
The Central Plains Dairy Expo was held March 18-19, 2026, in Sioux Falls, South Dakota, bringing together dairy farmers from across the region, with Midwest…
2026 Dairy Ambassadors announced
In another move toward shaping future dairy champions, Midwest Dairy announces the 2026 Dairy Ambassadors. This group of students will promote the dairy community and support Midwest Dairy’s mission to give…
From Farm to Future: 2026 Annual Meeting
Midwest Dairy’s division and corporate board members recently gathered for the 2026 Annual Meeting. This two-day event, held in Kansas City, Missouri, focused on exploring…
Checkoff-funded science moving dairy forward
For Midwest dairy farmers, every checkoff dollar is an investment in the future of dairy. In 2025, the Midwest Dairy Foods Research Center (MDFRC) delivered…
Working with influencers to drive trust for dairy
In 2025, Midwest Dairy partnered with online influencers across Instagram, TikTok, and YouTube to execute a hybrid campaign that blended experiential opportunities with an always-on…
29 Dairy Ambassadors and Princesses advocate for dairy in 2025
Midwest Dairy supports the next generation of dairy leaders through a variety of programs, scholarships, and internships that help pave the way for their continued…
Key moments lead to big sales in 2025
In 2025, Midwest Dairy leaned into celebrating key moments with retail partners throughout the 10-state region. Backed by consumer insights and research, these key moments…
Dairy wins back-to-school and tailgating season
During the fall back-to-school and tailgating season, Midwest Dairy teamed up with several retail partners to drive demand for dairy products across the 10-state region.…
Dairy is meeting the moment with today’s consumers
Dairy is in a strong position with today’s consumers, and the momentum is real. At a time when shoppers are watching their budgets more closely…
17 farmers graduate from Class 3 of the DEAL Program
Earlier this summer, 17 farmers graduated from Class 3 of Midwest Dairy’s Dairy Experience and Agricultural Leadership (DEAL) Program. The final phase brought DEAL members…