Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.
Checkoff-funded science moving dairy forward
For Midwest dairy farmers, every checkoff dollar is an investment in the future of dairy. In 2025, the Midwest Dairy Foods Research Center (MDFRC) delivered…
Working with influencers to drive trust for dairy
In 2025, Midwest Dairy partnered with online influencers across Instagram, TikTok, and YouTube to execute a hybrid campaign that blended experiential opportunities with an always-on…
29 Dairy Ambassadors and Princesses advocate for dairy in 2025
Midwest Dairy supports the next generation of dairy leaders through a variety of programs, scholarships, and internships that help pave the way for their continued…
Key moments lead to big sales in 2025
In 2025, Midwest Dairy leaned into celebrating key moments with retail partners throughout the 10-state region. Backed by consumer insights and research, these key moments…
Dairy wins back-to-school and tailgating season
During the fall back-to-school and tailgating season, Midwest Dairy teamed up with several retail partners to drive demand for dairy products across the 10-state region.…
Dairy is meeting the moment with today’s consumers
Dairy is in a strong position with today’s consumers, and the momentum is real. At a time when shoppers are watching their budgets more closely…
17 farmers graduate from Class 3 of the DEAL Program
Earlier this summer, 17 farmers graduated from Class 3 of Midwest Dairy’s Dairy Experience and Agricultural Leadership (DEAL) Program. The final phase brought DEAL members…
Undeniably Dairy Grants bring dairy to life
Midwest Dairy supports dairy farmers, dairy groups, and agricultural organizations with Undeniably Dairy Grants that help bring great local dairy promotion ideas to life. These…
Lasso grants fuel on-farm innovation
In 2024, Midwest Dairy launched a free grant writing support program for on-farm projects in partnership with Lasso. Often described as a “grant writer in…
Introducing Dairy Does More
In partnership with Dairy Management Inc (DMI), Midwest Dairy is excited to introduce Dairy Does More, the new national consumer communications platform. DMI officially launched…
Webinar hosted exploring food and beverage trends in 2026
On December 3, Midwest Dairy hosted a webinar with retailers and processors that explored the top 10 food & beverage trends to watch in 2026.…
Checkoff funded research showcased at global summit
Research funded by the Midwest Dairy Foods Research Center (MDFRC) was strongly represented at the 2026 Global Ingredients Summit, hosted by the American Dairy Products…