Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.
Spokesperson training builds farmers’ communication strategy
On April 21–23, 2026, eight dairy farmers and one Princess Kay committee member gathered in Minneapolis, Minnesota, for a Farmer Spokesperson Training hosted by Midwest…
From research to retail: Winning with protein-conscious consumers
Protein continues to be one of the strongest drivers of food and beverage purchasing decisions, creating significant opportunities for dairy. To help the dairy community…
2026 Midwest Dairy Foods Research Center Spring Meeting
On May 4–5, 2026, the Midwest Dairy Food & Research Center (MDFRC) brought together farmer leaders, university researchers, industry partners, and dairy stakeholders in Ames,…
Checkoff preparedness in optimal childhood health and wellness
The National Dairy Council (NDC) and Midwest Dairy are engaged in educating school stakeholders and amplifying the body of evidence on dairy’s role in optimal…
Wellness warriors share dairy nutrition insights
This spring, Wellness Warriors Caroline Weeks and Krystal Dunham presented at state Academy of Nutrition and Dietetics conferences in Arkansas, Missouri, Nebraska, and Oklahoma, highlighting…
Farm tour with environmental journalists changes attitudes
Midwest Dairy has developed a strong, long-standing partnership with the Illinois Corn Marketing Board through years of collaboration on statewide initiatives, such as Illinois Farm…
Lactose Free at Cub Foods
Midwest Dairy and Cub Foods partnered on a timely campaign this past winter that demonstrates how the right message can connect with today’s consumers and…
Strengthening dairy’s competitive edge through research
The Midwest Dairy Foods Research Center (MDFRC) funds research projects that advance dairy technologies, ingredients, and products through an industry-driven collaborative approach to strengthen the…
Growing trust through STEM: Midwest Dairy’s investment in educators
Midwest Dairy continues to build trust with youth by partnering with the National Science Teachers Association (NSTA) on the Fields of STEM program, which provides educators from…
Turning protein trends into dairy wins across retail stores
Prioritizing protein in everyday eating has become widely mainstream. According to Mintel research, “protein is a major purchase driver within cheese overall: 71.94% of US consumers…
Cub Foods holiday dairy bundling drives results
The holidays are a time for baking, cooking, and gathering around the table, and dairy is at the heart of those traditions. To help make…
Protein powers retail partnerships in January
According to the Hartman Group, protein ranks number one across generations in nutrient importance. Midwest Dairy research has found that 86% of consumers over the…