Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.
Midwest Dairy connects with students exploring careers in dairy
Midwest Dairy continued its efforts to build a strong pipeline of future dairy leaders by connecting with students at two key education and career events…
Dairy shines in Runza’s shake and ranch favorite
This summer, Midwest Dairy partnered with Runza to bring dairy front and center through a series of popular menu promotions, including a limited-time milkshake flavor,…
Hy-Vee scores big for tailgating season
This fall, Midwest Dairy partnered with Hy-Vee to put cheese front and center during tailgating season, connecting dairy to game-day favorites and driving strong results…
Books and nutrition come through pediatric care partnership
In 2025, Midwest Dairy launched a new partnership with Reach Out and Read National, the only national pediatric literacy model endorsed by the American Academy…
Connecting doctors with dairy nutrition through NMA partnership
In 2025, Midwest Dairy strengthened trust in dairy by building a new partnership with the National Medical Association (NMA), one of the nation’s leading organizations…
Influencer stories bring Hispanic heritage and dairy together
During Hispanic Heritage Month in October, Midwest Dairy supported Dairy MAX in elevating a culturally rich influencer campaign tied to the launch of Nuestros Sabores,…
Midwest Dairy brings cheese and sustainability to Sioux Falls Riverfest
Midwest Dairy continued building trust with new audiences by partnering with Downtown Sioux Falls (DTSF) at its annual Riverfest event, an outdoor celebration along the…
Dairy takes the field with the St. Louis Cardinals
In 2025, Midwest Dairy continued its partnership with Missouri Farmers Care and the St. Louis Cardinals, combining large-scale visibility with meaningful dairy storytelling. This collaboration…
Midwest Dairy shares tools for digital success and crisis planning
Midwest Dairy recently hosted two farmer-focused webinars designed to strengthen farm visibility, communication, and crisis readiness. These educational sessions offered practical tools and guidance that…
Back-to-school partnership with Schnucks drives strong dairy sales
Midwest Dairy once again partnered with Schnucks Markets to support their annual back-to-school marketing campaign, helping families discover easy, nutritious meal ideas during one of…
Seasonal dairy flavors shine in Kwik Trip’s limited-time offers
Midwest Dairy continued its 2025 partnership with Kwik Trip/Kwik Star by supporting a series of limited-time offers (LTOs) that helped the popular convenience chain reach…
Connecting young consumers to dairy: Midwest Dairy hosts influencer farm visits
This fall, Midwest Dairy partnered with five lifestyle influencers across four states to help young consumers see where their milk comes from and meet the…