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Checkoff at Work

Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.

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Highlighting dairy’s role in health at the Nebraska Academy of Nutrition and Dietetics Conference

Midwest Dairy continued its support of the Nebraska Academy of Nutrition and Dietetics (NAND) Conference, held April 24–25 in Nebraska City, Nebraska. This annual event…


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Midwest Dairy champions sustainable agriculture at 2025 Water for Food Global Conference

Midwest Dairy proudly sponsored and participated in the 2025 Water for Food Global Conference, hosted by the Daugherty Water for Food Global Institute in Lincoln,…


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Midwest Dairy connects with future leaders at the 2025 Iowa Youth Institute

Midwest Dairy was proud to participate as a roundtable expert at the 2025 Iowa Youth Institute (IYI), hosted by the World Food Prize Foundation at…


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University of Illinois SNAP-Ed Educators explore dairy sustainability at Lenkaitis Holsteins

Earlier this May, Midwest Dairy partnered with Lenkaitis Holsteins to host a farm tour and educational session for University of Illinois SNAP-Ed educators from DuPage,…


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Midwest Dairy advances nutrition equity with health professional partnerships in Oklahoma

Midwest Dairy has launched a strategic effort in 2025 to elevate the role of dairy in addressing nutrition equity and health disparities, partnering with influential…


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Kansas thought leaders explore innovation and sustainability on the farm

In early April, Midwest Dairy welcomed a group of Kansas-based food system and environmental sustainability thought leaders to Miller Dairy in Hutchinson, Kansas. This farm…


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Dairy fuels wellness at Fuel2Flourish event

To build trust and awareness of dairy nutrition within the Hispanic community, Midwest Dairy proudly supported Sylvia Klinger, a renowned Hispanic Registered Dietitian Nutritionist, as…


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From center stage to center field

Farming and baseball share more than roots in tradition; both require dedication, teamwork, and passion. That’s why Midwest Dairy and Missouri’s dairy farm families are…


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Big 12 Wrestling Championship delivers a “legen-dairy” dairy experience

Midwest Dairy made a bold impression this spring as a Pillar Partner of the Big 12 Conference Wrestling Championship in Tulsa, continuing its dynamic, multi-sport…


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Bringing STEM to life with dairy in North Dakota classrooms

Midwest Dairy partnered with North Dakota State University (NDSU) Extension during the winter and spring to help bring science, agriculture, and dairy to life for…


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“Lose the Lactose, Not the Taste” – Midwest Dairy brings clarity to Illinois WIC Conference.

At the end of April, more than 330 staff from the Illinois Women, Infant and Children (WIC) program gathered in Springfield for the annual Training…


Hands holding up cups of dairy shakes at event

Dairy goes viral in TikTok kitchens to South Beach glam

Midwest Dairy is teaming up with influencers from coast to coast to generate excitement around dairy, bust myths, and serve up some serious food inspiration.…