Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.
DEAL Class participants build trust with consumers at Busch Stadium
Class 4 of the Dairy Experience and Agricultural Leadership Program (DEAL) held its second meeting this September in St. Louis, Missouri. Class 4 has 20…
Dairy delivers more of “Da Good Stuff” with Godfather’s Pizza
Midwest Dairy’s partnership with Godfather’s Pizza has continued to grow over the last several years, evolving from menu innovation into a broader partnership focused on…
Bringing evidence-based dairy nutrition to Chicago physicians
On Wednesday, September 9, Midwest Dairy hosted a dinner and learning opportunity as part of the Cook County Physicians Association quarterly meeting. Held at The…
Celebrating the future of the dairy industry: 2026-27 Dairy Princesses
This summer, Minnesota and Iowa celebrated the future of the dairy industry by crowning their 73rd Dairy Princesses during ceremonies at their state fairgrounds. These…
Promo Center flash sale
Don’t miss your chance to snag select Promo Center favorites. Dairy farmers who provide funding to Midwest Dairy are encouraged to take advantage of a…
Kwik Trip turns new flavors into dairy demand
This spring and summer, Midwest Dairy continued their partnership with Kwik Trip/Kwik Star to bring an exciting lineup of milk and ice cream flavors to…
Instacart phase one delivers results
Midwest Dairy is currently running a campaign through Instacart that began on May 19 and will conclude at the end of 2026. The first phase…
Smoky meets sweet: Showcasing dairy in summer grilling
Midwest Dairy partnered with registered dietitian Samaria Garrett of Feeding the Root and the Watermelon Board for a National Grilling Month segment on Twin Cities…
Midwest Dairy supports DMI webinar work group
To strengthen outreach, increase impact, and enhance collaboration across the federation, the National Dairy Council (NDC) established working groups that include state and regional dairy…
From the farm to ESPN: Bringing dairy farming to life
Midwest Dairy teamed up with ESPN for a behind-the-scenes farm tour at Lenkaitis Holsteins, hosted by dairy farmers Sara and Andy Lenkaitis! Sara gave the…
Dairy ambassadors connect with thousands of consumers in 2026
The Midwest Dairy Ambassadors spent the summer developing their leadership skills and connecting with consumers at events across the state. Through hands-on experiences, the ambassadors…
Dairy Night at Mayo Field celebrates Minnesota’s dairy industry
Mayo Field was filled with dairy-themed fun on June 26 as the Rochester Honkers hosted their annual Dairy Night, giving fans an opportunity to learn…