In today’s digital world, where the average person spends more than six hours a day online, connecting with consumers requires more than just screen time: it demands intention, authenticity, and meaningful storytelling. That’s why Midwest Dairy continues to partner with social influencers to help build trust in dairy’s role in a sustainable food system.
One standout example is Savor the Story: Farm, Food & Flavor. This 2025 event was a thoughtfully curated experience designed to foster authentic engagement between food and lifestyle influencers, Wellness Warriors, and Midwest Dairy staff. The goal was to deepen their understanding of dairy’s environmental impact and inspire them to share dairy’s real story with their audiences.
Seven food and lifestyle creators from across the region, all part of Midwest Dairy’s IN-fluencer Network, were selected for this immersive, two-day journey. Each was chosen for their creativity, credibility, and previous success bringing dairy’s message to life through compelling content. The influencers create compelling content and bring their unique storytelling to dairy campaigns throughout the year, and help to reach consumers online.
The experience began at Krause Holsteins in Buffalo, Minnesota, where influencers explored the freestall barn, commodity shed, and milking parlor, gaining firsthand insight into sustainable farming practices. They also observed a soil health demonstration, an essential component of regenerative agriculture.
The second day shifted the focus to food. Participants took part in an interactive classroom session on dairy’s role in a sustainable food system, followed by a storytelling workshop to sharpen their content creation skills. To wrap up, they rolled up their sleeves in a culinary class led by a local artisan at Minneapolis’ France 44, where they learned to pull fresh mozzarella and craft their own gourmet pizzas.
Throughout the two days, participants had time to connect, collaborate, and share experiences, building lasting relationships and reinforcing the community that dairy supports. The results speak for themselves. The IN-fluencer Network produced 121 original pieces of content on Instagram and TikTok, with consumers seeing the content more than 106,900 times and generating 2,900 engagements. Followers praised the experience as fun and educational, and many shared new dairy facts they were surprised to learn.
Experience it for yourself! Check out these featured highlights:
- Chef Mike from Chicago
- Jaliya from Minnesota
- Channing and Jayden from Arkansas
- Tiffany from Kansas City
- Heather from Nebraska
- Sierra from North Dakota
Looking ahead, Midwest Dairy’s IN-fluencer Network will continue to play a vital role in sharing dairy’s story—from seasonal recipes to sustainability tips—helping bridge the gap between farm and table, one post at a time.
Today’s consumers are influenced by what they see online, and these trusted relationships are more important than ever. By partnering with influencers who have strong, engaged audiences, Midwest Dairy builds trust in dairy through relatable, real-life content that educates, inspires, and motivates action. These authentic connections raise awareness around dairy’s value, and reinforce its place in a modern, health-conscious, and environmentally aware lifestyle.
Checkoff in Action
Tune in to our recent Checkoff at Work video, showcasing how Midwest Dairy is growing trust in dairy by amplifying farmer voices, shifting perceptions, and reaching thousands through classrooms and social media.