Midwest Dairy continued its partnership with North Dakota State University Athletics during the 2025–26 season, connecting dairy’s nutrition and sustainability story with thousands of passionate Bison fans through a variety of digital and in-game activations.
A key component of the partnership was a Fan365 digital advertising campaign that ran from October through February, delivering more than 262,000 impressions to NDSU fans and driving engagement through dairy-focused messaging. The partnership also included a feature segment on The Bison Football Show with Head Coach Tim Polasek, helping reinforce dairy’s connection to performance, nutrition, and active lifestyles.
Throughout the season, Midwest Dairy maintained visibility through the popular “Drive of the Game” recognition, putting dairy in front of fans during some of the most exciting moments of Bison football competition.
To further engage consumers, Midwest Dairy launched a dairy-themed trivia sweepstakes in April. The promotion generated more than 83,000 impressions and attracted 514 entries from fans. Participants tested their dairy knowledge for a chance to win tickets to the 2026 NDSU football home opener, creating a fun and interactive way to increase dairy awareness while rewarding fan participation.
Through this partnership, Midwest Dairy successfully expanded the reach of dairy messaging to an engaged audience, generating more than 345,000 total impressions across all activations while strengthening dairy’s presence within the Bison community.