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Checkoff at Work

Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.

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Dietetic interns touring dairy farm

Emerging nutrition leaders discover the real story of dairy farming

Midwest Dairy partnered with three University of Minnesota dietetic internship programs to create a new learning experience focused on sustainability and food systems. The combined…


Midwest Dairy Wellness Warrior Haley Miskowiec in front of poster

Midwest Dairy shares timely guidance on school nutrition

Midwest Dairy continued its work to strengthen trust in dairy among school nutrition professionals by sponsoring educational sessions at both the North Dakota and Kansas…


Midwest Dairy Nebraska STEM event

Midwest Dairy brings STEM learning to life with Nebraska educators

Midwest Dairy joined the Nebraska Association of Teachers of Science (NATS) Conference to connect with educators who are inspiring the next generation of STEM learners.…


Dairy farmer engaging with thought leaders at Illinois State Fair

ILLCF La Plática Roundtable guests learn about Illinois agriculture

In mid-August, the Illinois Legislative Latino Caucus Foundation (ILLCF) and the Illinois Farmers Council hosted a La Plática (Talk) Roundtable session at the Illinois State…


Cows lined up eating

Midwest Dairy participates in Ag Innovation Experience

In August, Midwest Dairy partnered with Bayer in St. Louis to co-host a dairy farm tour as part of the Agriculture Innovation Experience. This immersive…


students at UNL welcome event playing dairy games

Midwest Dairy engages students at UNL’s Big Red Welcome events

Midwest Dairy partnered with the University of Nebraska–Lincoln (UNL) Campus Recreation team during Big Red Welcome weekend, connecting with students through two exciting events: Husker…


Examples of always on influencer content

Always on influencers celebrate dairy with Gen Z

This quarter, Midwest Dairy partnered with nine influencers across our 10-state region to connect with Gen Z consumers through authentic, engaging content. Each creator brought…


Volleyball players jumping for ball

Dairy fuels performance: Midwest Dairy expands college athletics partnerships

Midwest Dairy is proud to continue building trust with consumers by teaming up with some of the region’s most beloved athletic programs. From Nebraska to…


Wellness warrior speaker at event

Wellness warriors are putting dairy farmers on the health map

In 2025, Midwest Dairy launched the Wellness Warriors program to leverage the expertise of credible dietitian thought leaders in engagements designed to build trust in…


Influencers at Savor the Story event

From farm to feed: The online movement changing how consumers see dairy

In today’s digital world, where the average person spends more than six hours a day online, connecting with consumers requires more than just screen time:…


Big 12 Cozy Cow Lounge

Move over energy drinks: Dairy is the new MVP of college sports

In 2024 and 2025, Midwest Dairy entered a new influential space by partnering with a collegiate athletics conference for the first time. Collegiate athletics has…


Dairy farmer presenting to farm tour attendees

Midwest Dairy hosts ASPEN climate leaders for on-the-farm sustainability experience and roundtable discussion

As part of ASPEN Ideas: Climate Chicago — a leading climate solutions event presented by the ASPEN Institute with the Chicago Climate Corps — Midwest…