Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.
Fueling fitness, recovery, and animal care awareness
This spring, Midwest Dairy laced up its sneakers to connect with thousands of runners, athletes, and nutrition-conscious consumers through two signature events. Both events highlighted…
Collaborating with the Oklahoma State University Environmental Science Program
In the 2024–2025 school year, Midwest Dairy partnered with Oklahoma State University (OSU) to offer a unique capstone opportunity centered on dairy sustainability. Led by…
Improving maternal health through dairy nutrition
On June 7, Midwest Dairy partnered with the Arkansas Medical, Dental, and Pharmaceutical Association (AMDPA) to co-host a compelling general session at the 2025 AMDPA…
Impacting nutrition professionals in North Dakota
Midwest Dairy proudly sponsored the 2025 North Dakota Nutrition Council (NDNC), providing key opportunities to engage with nutrition professionals statewide and elevate dairy’s role in…
Cows, cones & conversations: Connecting Gen Z to dairy
From virtual gaming arenas to dairy treats, Midwest Dairy is finding innovative ways to connect with Gen Z on college campuses —building trust and sparking…
South Dakota teachers experience a dairy road trip
Midwest Dairy continues to strengthen its ties with science educators by partnering on immersive professional development opportunities that bring dairy into classrooms through hands-on learning…
Unlocking new opportunities with the next generation through gaming
As consumer habits evolve, Midwest Dairy is embracing new digital strategies to keep dairy relevant to teens and young adults. There are more than 213…
Garnering student input in Illinois and Minnesota on new school breakfast recipes
With the USDA’s updated school nutrition standards set to take effect in the 2027–2028 school year, Dairy Management, Inc. (DMI) has launched a unified national…
Highlighting dairy’s role in health at the Nebraska Academy of Nutrition and Dietetics Conference
Midwest Dairy continued its support of the Nebraska Academy of Nutrition and Dietetics (NAND) Conference, held April 24–25 in Nebraska City, Nebraska. This annual event…
Midwest Dairy champions sustainable agriculture at 2025 Water for Food Global Conference
Midwest Dairy proudly sponsored and participated in the 2025 Water for Food Global Conference, hosted by the Daugherty Water for Food Global Institute in Lincoln,…
Midwest Dairy connects with future leaders at the 2025 Iowa Youth Institute
Midwest Dairy was proud to participate as a roundtable expert at the 2025 Iowa Youth Institute (IYI), hosted by the World Food Prize Foundation at…
University of Illinois SNAP-Ed Educators explore dairy sustainability at Lenkaitis Holsteins
Earlier this May, Midwest Dairy partnered with Lenkaitis Holsteins to host a farm tour and educational session for University of Illinois SNAP-Ed educators from DuPage,…