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Checkoff at Work

Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.

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pregnant woman pouring milk into cereal bowl

Thought leader webinar promotes cultural relevancy and importance of dairy in the first 1,000 days and beyond

Midwest Dairy hosted a webinar targeting health and wellness thought leaders titled Nourishing Futures: Bridging Health Disparities During Pregnancy and in the First Years of Life. This…


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Building and cultivating relationships in Illinois at dinner and discussion events

In October, Midwest Dairy hosted two dinner and discussion events titled “Nourishing a Sustainable Food System: Dairy’s Role.” The goal for each event was to…


Woman presenting

A Taste of Tradition Event increased support for dairy among diverse dietitians

Midwest Dairy collaborated with Dairy Max, United Dairy of Michigan, American Dairy Association, Indiana, and the National Dairy Council to host “A Taste of Tradition,”…


Group of people standing for photograph in front of dairy cows

Connecting with teachers to bring dairy and science together in the classroom

Midwest Dairy proudly offers educators a discovery curriculum incorporating STEM concepts designed for elementary through high school students. This curriculum teaches students where their milk…


UND fans in enlarged cow and farmer hats playing dairy game

UNDeniably Dairy lands in Grand Forks

Over 11,600 fans attended the University of North Dakota’s (UND) homecoming game against Montana. Marking the third-largest crowd for a home opener in Alerus Center…


Two young ladies standing in front of promotional table with giveaways

Upper Midwest Association for Campus Sustainability Conference builds trust

For the second year, Midwest Dairy sponsored and participated in the Upper Midwest Association for Campus Sustainability (UMACS) Conference. UMACS is a network of staff, faculty, and…


Band students playing spinning game at event

Husker partnership provides opportunities to connect with Gen Z and consumers

To kick off the school year, Midwest Dairy staff, dairy farmers, and ambassadors interacted with students and Nebraska Husker fans through a dairy game, trivia…


Dairy Ambassadors and cow mascot at Dairy Dash in South Dakota

South Dakota State University Miller Wellness Center hosts this year’s Dairy Dash

New this year, the annual Dairy Dash moved to South Dakota State University (SDSU). The Dairy Dash is a partnership between Midwest Dairy and the…


Attendees at Urban Ag Crawl in Chicago

Urban Ag Crawl partnership brings dairy to Southside Chicago

Exploring the sustainability space in Chicago, Illinois, has led Midwest Dairy to have conversations and build partnerships with urban ag farmers as a route to telling dairy’s…


Princess Kay of the Milky Way at baseball event

Summer and fall sports partnerships draw large crowds

Sports and dairy make a great combination. Dairy products, especially milk, provide excellent nutritional benefits and hydration and are a popular choice for post-exercise recovery. In addition…


Dairy calf up close to camera

Adopt A Cow registration is open until September 15

Midwest Dairy is partnering with the Adopt a Cow program for another school year. This program connects dairy farmers with educators to teach students about…


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Making connections with a diverse group of thought leaders

At Midwest Dairy, we value collaborating with thought leaders who can help us grow trust in dairy. These thought leaders include credible health and environmental…