Promoting dairy wellness
Sharing dairy’s wellness benefits and nutritional value is crucial when building trust. One of the ways Midwest Dairy is working to ensure that dairy’s sustainable…
Athletic thought leaders share dairy
Midwest Dairy partners with thought leaders who can positively showcase dairy in their professions and community. Through thought leaders, checkoff builds trust and credibility for…
2022-2023 Adopt A Cow roundup
Midwest Dairy is committed to providing educational resources and opportunities to connect youth with the dairy industry. We continue to work with farmers and partners…
Working with health and athletic thought leaders
Midwest Dairy works with thought leaders who can positively showcase dairy in their own professions and community. It’s important that we reach these specific individuals,…
NFL players help make dairy connections
Midwest Dairy continues to utilize athletic influencers to reach Generation Z and connect with them. Many of the NFL athletes we partner with are highly…
University of Illinois athletes promote dairy on Instagram to build trust
On July 1, 2021, the NCAA approved a name, image, and likeness (NIL) policy that allows college athletes to earn money utilizing their influence as…
Reaching Generation Z through influencers
Generation Z (Gen Z) has been a target audience for Midwest Dairy in 2022 and will continue to be critical in the future. We focus…
Providing thought leaders with resources and on farm experiences
In 2022 Midwest Dairy focused on bringing research-based resources, information, and intelligence to healthcare systems, specifically organizations with prenatal and pediatric professionals. Research tells us…
Smoothie carts programs are becoming popular among students
Studies show that the nutrients found in dairy, fruit, and vegetables are often missing in kids’ diets – and getting kids excited about consuming those…
Reclaiming dairy’s wellness benefits through gaming and esports
Midwest Dairy prioritizes making authentic connections with consumers by bringing dairy to unexpected places. Throughout 2022, you might have heard about the opportunity the Generation…
Building trust at the College World Series
Midwest Dairy relies heavily on current consumer research and insights to develop strategies and action plans that positively impact sales and trust across our 10-state…
Midwest Dairy enters year five of the Adopt A Cow partnership
Midwest Dairy is committed to providing educational resources and opportunities to connect youth with the world of dairy farming. We continue to work with farmers…