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Checkoff at Work

Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by the Midwest Dairy by reading success stories from our dairy checkoff program.


South Dakota STEM Education logo

Midwest Dairy presents at South Dakota STEM Education Conference

Recent research shows that 82 percent of youth find it hard to know if their food choices are environmentally sustainable. This statistic, among many other…

Three people standing in front of students on campus

Lenkaitis Talks Sustainability at NIU’s Edible Campus Meal Prep Program

Midwest Dairy proudly supports Northern Illinois University’s (NIU) Edible Campus Meal Prep Program (ECMPP) for a second term. This program will help Midwest Dairy continue to grow…

Here We Grow Lincoln Childrens Museum exhibit

Checkoff dollars go to work in Nebraska

Midwest Dairy is focused on working with partners who reach consumers to grow trust and confidence in the industry. Keep reading to see checkoff dollars…

Rural health provider with child patient and parent

Engaging healthcare professionals across Oklahoma and Arkansas

Midwest Dairy collaborates with healthcare partners throughout Oklahoma and Arkansas to underscore the vital role of dairy in nutrition. Checkoff’s primary focus is on pediatric…

Wichita State University students on the farm

Digging into real-world sustainability analysis with universities

Wichita State University For the second year, Midwest Dairy partnered with Wichita State University’s College of Innovation and Design’s Applied Sustainability in Innovation course on…

South Dakota dairy ambassadors 2024

Growing trust through NIL and sports team fan bases

Midwest Dairy works with and through partners to reach Gen Z and build their trust in dairy and how it is produced. To do this,…

Dairy farmer TV interview

Kansas dairy farm featured in PBS-distributed program, tasteMAKERS

The dairy checkoff is eager for the viewers to learn from a Midwest dairy farmer who was featured on a popular public television program. Emmy…

Screenshots of farmers on Zoom presentations

Using the farmer’s voice to share dairy’s sustainability story

The dairy community is dedicated to addressing climate change and water quality while providing nutritious products that nourish consumers. Farmers truly care about sustainability efforts,…

K-state students standing next to milk and cookies table

‘Too Good to Forget’ milk and cookies pair with philanthropy at K-State

Recently, Midwest Dairy partnered with the Kansas State University (K-State) Bakery Science, Dairy Science Clubs, and Call Hall Dairy Bar to remind students that dairy is “Too…

Students in red shirts holding up milk cartons

Iowa Esports Association partnership brings positive dairy experience to players

Midwest Dairy Partnered with the Iowa High School Esports Association (IAHSEA) during their 2023 Fall State Showdown to build trust in dairy with Generation Z…

examples of wellness handouts

Reaching middle school and high school coaches to promote dairy to student-athletes

Generation Z youth in middle and high school rank the lowest when it comes to trust in dairy. Research also shows that dairy consumption starts…

Chicago high school students

Bringing dairy to a community partnership

For years, the Chicago Bears have been a great partner of Midwest Dairy. Checkoff has worked with The Chicago Bears many times to focus on…