Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.
Building bridges: How social influencers are partnering with checkoff to share the dairy story
Midwest Dairy partners with online influencers to connect with Generation Z (Gen Z) and adult consumers by showcasing stories about sustainable nutrition in dairy. These…
Partnership reaches local teachers at STEM Education Conference
In 2024, Midwest Dairy partnered with the South Dakota Science Teaching Association (SDSTA) to develop a virtual professional development opportunity for local teachers, showcasing dairy-funded…
Women’s soccer “kicks” off Big 12 Conference partnership
Midwest Dairy identified an opportunity to build trust in dairy products during collegiate activities that align with key consumer demographics. Midwest Dairy focuses on delivering…
Coalition partnership builds connections between consumers and farmers
Midwest Dairy collaborates with regional agricultural coalitions to engage consumers as a trusted voice. These coalitions empower consumers to make informed food choices while enhancing…
2025-2030 Dietary Guidelines Advisory Committee recommendations recognize the importance of dairy
The 2025 Dietary Guidelines Advisory Committee recently submitted its 400-plus-page Scientific Report to the U.S. Department of Health and Human Services (HHS) and the U.S. Department of Agriculture (USDA).…
Dairy partnership enhances visibility, actions of collegiate bake club
Midwest Dairy continues to collaborate with the Kansas State (K-State) University Bakery Science Club. Following the Milk and Cookies philanthropy event in the fall of…
Iowa Dairy Farmers Connect with Thought Leaders at America’s Cultivation Corridor World Food Prize Reception
Midwest Dairy received an invitation to join over 120 industry leaders at the World Food Prize Reception, hosted by America’s Cultivation Corridor, during the 2024…
Thought leader webinar promotes cultural relevancy and importance of dairy in the first 1,000 days and beyond
Midwest Dairy hosted a webinar targeting health and wellness thought leaders titled Nourishing Futures: Bridging Health Disparities During Pregnancy and in the First Years of Life. This…
Building and cultivating relationships in Illinois at dinner and discussion events
In October, Midwest Dairy hosted two dinner and discussion events titled “Nourishing a Sustainable Food System: Dairy’s Role.” The goal for each event was to…
Supporting dairy among diverse dietitians
Midwest Dairy collaborated with Dairy Max, United Dairy of Michigan, American Dairy Association, Indiana, and the National Dairy Council to host “A Taste of Tradition,”…
Connecting with teachers to bring dairy and science together in the classroom
Midwest Dairy proudly offers educators a discovery curriculum incorporating STEM concepts designed for elementary through high school students. This curriculum teaches students where their milk…
UNDeniably Dairy lands in Grand Forks
Over 11,600 fans attended the University of North Dakota’s (UND) homecoming game against Montana. Marking the third-largest crowd for a home opener in Alerus Center…