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Checkoff at Work

Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.

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Image of Call Hall Dairy Bar where students are served ice cream

Partner highlight: Kansas State University

Midwest Dairy partners with universities across the 10-state region to connect with college-aged Generation Z (Gen Z) students. These campuses allow checkoff funds to go…


Health and wellness webinar increases the perception of dairy’s environmental responsibility

In late March 2024, Midwest Dairy hosted the first of four webinars targeting health and wellness thought leaders, “Beyond the Garden: Empowering Patients to Embrace…


Dairy booth at St. Paul Saints game.

St. Paul Saints Join #TeamMilk

In early May, Midwest Dairy partnered with the St. Paul Saints as a presenting sponsor for a night of fun at the baseball game. The…


Students engaging with a booth about dairy sustainability.

Connecting with College Gen Z during Earth Day Celebrations

Midwest Dairy is committed to sharing dairy’s sustainability story with consumers. Checkoff highlights dairy farmers’ long history of being stewards of their cows and the…


Dairy farmers speaking at college class

Sharing dairy’s sustainability story with thought leaders

As part of Midwest Dairy’s work to grow trust in dairy, we share dairy’s sustainable nutrition story with thought leaders who then share that information…


Gopher Run 2024

Running into spring with the Minnesota Gophers

Midwest Dairy launched this year’s partnership with the University of Minnesota at the annual Goldy’s Run 5K and 10-mile race. Checkoff has found college campus…


children standing in front of tractor

Farmers utilize Undeniably Dairy grants in 2023

Undeniably Dairy grants are available to farmers to locally promote dairy’s benefits for people, the planet, and local communities. Midwest Dairy proudly offers grants that…


IGHSA Students in dairy barn.

Partnering with school associations to reach Gen Z

Engaging the next generation of influential buyers is crucial for the industry’s success. Checkoff is committed to ensuring the longevity of dairy demand in the…


Esports students holding up chocolate milk cartons.

Checkoff continues to see the benefits of supporting gamers with dairy content

Research shows that 96 percent of Generation Z (Gen Z) enjoy video games and identify as gamers, motivating Midwest Dairy to continue finding ways to…


Dairy farmer TV interview

Kansas dairy farm featured in PBS-distributed program, tasteMAKERS

The dairy checkoff is eager for the viewers to learn from a Midwest dairy farmer who was featured on a popular public television program. Emmy…


Graphic of cartoon children sitting at picnic table

Offering rural healthcare providers resources

Midwest Dairy was proud to offer a new essential resource for rural healthcare providers in the Fall of 2023. Rural health providers understand the importance…


Doctor Showing to Father Medical Results on Tablet

Checkoff supports WIC with dairy nutrition programming

Healthcare providers, such as pediatricians and pediatric registered dietitians, are a primary audience for sharing dairy resources, serving as trusted advisors to parents. This is…