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Checkoff at Work

Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.

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Twin Cities Live Screenshot

Smoky meets sweet: Showcasing dairy in summer grilling

Midwest Dairy partnered with registered dietitian Samaria Garrett of Feeding the Root and the Watermelon Board for a National Grilling Month segment on Twin Cities…


dietary-guidelines-webinar

Midwest Dairy supports DMI webinar work group

To strengthen outreach, increase impact, and enhance collaboration across the federation, the National Dairy Council (NDC) established working groups that include state and regional dairy…


Dairy Night at Mayo Field celebrates Minnesota’s dairy industry

Mayo Field was filled with dairy-themed fun on June 26 as the Rochester Honkers hosted their annual Dairy Night, giving fans an opportunity to learn…


Empowering Wellness Warriors to communicate with confidence

Knowing the science behind dairy nutrition is important, but knowing how to communicate that information in a way consumers can understand is just as valuable.…


Conference outreach connects school nutrition leaders with dairy solutions through Smart Swaps

Midwest Dairy recently brought Smart Swaps to school nutrition professionals across the region, highlighting practical ways dairy foods can remain part of nutritious, student-friendly school…


Dr. Linda Snetselaar

Midwest Dairy partnership helps prepare tomorrow’s healthcare leaders

For more than 20 years, Midwest Dairy has partnered with Dr. Linda Snetselaar through the Midwest Dairy Endowed Professorship at the University of Iowa. This…


Adopt-a-Cow connects classrooms to dairy

Midwest Dairy’s partnership with Discover Dairy continued to connect elementary classrooms with dairy farm families through the Adopt-a-Cow program, providing students with an authentic look…


Summer Ag Institute engages Illinois educators

Midwest Dairy participated in the Summer Ag Institute in Taylorville, Illinois, during National Dairy Month, helping educators better understand the state’s dairy industry and the…


Dairy sustainability promoted by trust partners in June Dairy Month

Midwest Dairy continued its partnerships with Friends of the Big Sioux River (FBSR) and the Sustainability Alliance to share the dairy industry’s sustainability story during…


Child sitting in dad's lap reading book

Advancing child health and nutrition through Reach Out and Read

Midwest Dairy’s partnership with Reach Out and Read National has created meaningful moments for thousands of children and families across the country. Reach Out and…


Princess Kay at 2026 Milk Run

Celebrating summer traditions and dairy at the Minnesota State Fair Milk Run

In late May, Midwest Dairy joined thousands of runners, walkers, and fairgoers at the 2026 Minnesota State Fair Milk Run during Kickoff to Summer at…


Image of Special Olympics ad on a dairy case door

Celebrating Minnesota’s Special Olympics athletes partnership with purpose

In early 2026, Midwest Dairy brought together an extraordinary group of Minnesota partners to celebrate athletes, strengthen community connections, and highlight the power of dairy…