Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by the Midwest Dairy by reading success stories from our dairy checkoff program.
Farmers utilize Undeniably Dairy grants in 2023
Undeniably Dairy grants are available to farmers to locally promote dairy’s benefits for people, the planet, and local communities. Midwest Dairy proudly offers grants that…
Partnering with school associations to reach Gen Z
Engaging the next generation of influential buyers is crucial for the industry’s success. Checkoff is committed to ensuring the longevity of dairy demand in the…
Checkoff continues to see the benefits of supporting gamers with dairy content
Research shows that 96 percent of Generation Z (Gen Z) enjoy video games and identify as gamers, motivating Midwest Dairy to continue finding ways to…
Kansas dairy farm featured in PBS-distributed program, tasteMAKERS
The dairy checkoff is eager for the viewers to learn from a Midwest dairy farmer who was featured on a popular public television program. Emmy…
Offering rural healthcare providers resources
Midwest Dairy was proud to offer a new essential resource for rural healthcare providers in the Fall of 2023. Rural health providers understand the importance…
Checkoff supports WIC with dairy nutrition programming
Healthcare providers, such as pediatricians and pediatric registered dietitians, are a primary audience for sharing dairy resources, serving as trusted advisors to parents. This is…
Partnering with Ag Coalitions to reach more consumers
Midwest Dairy partners with Ag Coalitions across the 10-state region to connect with consumers through a trusted voice. These coalitions celebrate farm families and help consumers…
Influencer retreat gets the conversation started online
Ready to roll up your sleeves and dive headfirst into the world of sustainable dairy farming? This was a question checkoff recently asked as we…
Utilizing university campuses to share dairy’s farm-to-table story
College campuses are full of Generation Z (Gen Z) students, which research shows are the least trusting consumer segment. Midwest Dairy knows a positive consumer…
STEM continued to build in 2023 with a positive outlook in 2024
Science, Technology, Engineering, and Math (STEM) programming continues to be a significant focus of dairy checkoffs and is highly valued by Midwest Dairy as we…
Digging into Soil Health on Illinois Dairy Farms
In early March, the Illinois Stewardship Alliance (ISAP) supported a week dedicated solely to soil health. Throughout the week, 27 different events were offered to a diverse group…
National Agriculture Day at UNL
Midwest Dairy engages with Generation Z to share dairy’s sustainable nutrition story, answer questions, and build trust in dairy. Consumer insights indicate that positive consumer sentiment…