Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.
Adopt a Cow continues to connect youth with farmers to grow trust
Summer is here, and so are the highlights from our annual partnership with Discover Dairy’s Adopt a Cow program. This program connects a local dairy…
Missouri Farmers Care hosts dairy farmers at Cardinals game
Midwest Dairy and Missouri Farmers Care (MFC) joined forces at the June 23 St. Louis Cardinals game, which attracted 37,492 fans. Dairy farmer Bethany Bloss of Sarcoxie, Missouri,…
Dairy and conversation: A 5-course conversation
To grow trust in dairy, Midwest Dairy is building relationships with environmental thought leaders influential in sustainability and food systems in South Dakota. To kickstart…
Bringing science and dairy together for educators
Throughout June, Midwest Dairy partnered with multiple organizations to provide STEM (Science, Technology, Engineering, Math) learning opportunities to youth and educators. On June 19 and…
Healthcare workers shown appreciation
Midwest Dairy often collaborates with healthcare professionals to enhance consumer trust in dairy. In conjunction with Healthcare Worker Appreciation Week in May, Midwest Dairy partnered…
Dairy Night brings Missouri Farmers Care to Busch Stadium
On Friday nights at Busch Stadium, agriculture takes center stage with baseball fans thanks to Missouri Farmers Care (MFC). The agricultural coalition, of which Midwest…
Health and wellness webinar increases positive perception of dairy
In late May 2024, Midwest Dairy hosted the second of four webinars targeting health and wellness thought leaders: “Cultured Conversations: Benefits from People to Pastures.”…
Partner highlight: Kansas State University
Midwest Dairy partners with universities across the 10-state region to connect with college-aged Generation Z (Gen Z) students. These campuses allow checkoff funds to go…
Health and wellness webinar increases the perception of dairy’s environmental responsibility
In late March 2024, Midwest Dairy hosted the first of four webinars targeting health and wellness thought leaders, “Beyond the Garden: Empowering Patients to Embrace…
St. Paul Saints Join #TeamMilk
In early May, Midwest Dairy partnered with the St. Paul Saints as a presenting sponsor for a night of fun at the baseball game. The…
Connecting with College Gen Z during Earth Day Celebrations
Midwest Dairy is committed to sharing dairy’s sustainability story with consumers. Checkoff highlights dairy farmers’ long history of being stewards of their cows and the…
Sharing dairy’s sustainability story with thought leaders
As part of Midwest Dairy’s work to grow trust in dairy, we share dairy’s sustainable nutrition story with thought leaders who then share that information…