Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.
Dairy scores big with Big 12 fans
Midwest Dairy returned as a proud partner of the Big 12 Conference for the 2025–2026 collegiate sports season, using major championship events to build trust…
Adopt a Cow connects dairy to classrooms and communities
During the 2025 back-to-school season, Midwest Dairy partnered with Discover Dairy to promote the Adopt a Cow program to create meaningful connections between dairy farmers,…
Books and nutrition come through pediatric care partnership
In 2025, Midwest Dairy launched a new partnership with Reach Out and Read National, the only national pediatric literacy model endorsed by the American Academy…
Connecting doctors with dairy nutrition through NMA partnership
In 2025, Midwest Dairy strengthened trust in dairy by building a new partnership with the National Medical Association (NMA), one of the nation’s leading organizations…
Influencer stories bring Hispanic heritage and dairy together
During Hispanic Heritage Month in October, Midwest Dairy supported Dairy MAX in elevating a culturally rich influencer campaign tied to the launch of Nuestros Sabores,…
Midwest Dairy brings cheese and sustainability to Sioux Falls Riverfest
Midwest Dairy continued building trust with new audiences by partnering with Downtown Sioux Falls (DTSF) at its annual Riverfest event, an outdoor celebration along the…
Dairy takes the field with the St. Louis Cardinals
In 2025, Midwest Dairy continued its partnership with Missouri Farmers Care and the St. Louis Cardinals, combining large-scale visibility with meaningful dairy storytelling. This collaboration…
Connecting young consumers to dairy: Midwest Dairy hosts influencer farm visits
This fall, Midwest Dairy partnered with five lifestyle influencers across four states to help young consumers see where their milk comes from and meet the…
Farmer stories and dairy innovation shine at pre-FNCE event
Midwest Dairy joined The Dairy Alliance, National Dairy Council, and six other state and regional dairy organizations on Oct. 11 for a special event designed…
Educators bring dairy-focused STEM learning to classrooms across the country
Midwest Dairy’s Fields of STEM program continues to gain momentum as educators share dairy-focused science lessons with peers across the Midwest and the nation. This…
Nebraska Kids Fitness and Nutrition Day helps students learn healthy habits
Midwest Dairy was proud to support the 22nd annual Nebraska Kids Fitness and Nutrition Day, an event hosted by the University of Nebraska at Kearney…
Illinois Farm Families take center ice with Chicago Wolves partnership
Midwest Dairy continued its work to build trust in modern farming by participating in the Illinois Farm Families (IFF) Coalition, a partnership that brings together…