Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.
Checkoff preparedness in optimal childhood health and wellness
The National Dairy Council (NDC) and Midwest Dairy are engaged in educating school stakeholders and amplifying the body of evidence on dairy’s role in optimal…
Wellness warriors share dairy nutrition insights
This spring, Wellness Warriors Caroline Weeks and Krystal Dunham presented at state Academy of Nutrition and Dietetics conferences in Arkansas, Missouri, Nebraska, and Oklahoma, highlighting…
Farm tour with environmental journalists changes attitudes
Midwest Dairy has developed a strong, long-standing partnership with the Illinois Corn Marketing Board through years of collaboration on statewide initiatives, such as Illinois Farm…
Growing trust through STEM: Midwest Dairy’s investment in educators
Midwest Dairy continues to build trust with youth by partnering with the National Science Teachers Association (NSTA) on the Fields of STEM program, which provides educators from…
Working with influencers to drive trust for dairy
In 2025, Midwest Dairy partnered with online influencers across Instagram, TikTok, and YouTube to execute a hybrid campaign that blended experiential opportunities with an always-on…
Connecting with consumers in Illinois
In Illinois, Midwest Dairy’s partnerships with the University of Illinois Fighting Illini Athletics and Illinois Farm Families demonstrate the power of meeting consumers where they…
Dairy scores big with Big 12 fans
Midwest Dairy returned as a proud partner of the Big 12 Conference for the 2025–2026 collegiate sports season, using major championship events to build trust…
Adopt a Cow connects dairy to classrooms and communities
During the 2025 back-to-school season, Midwest Dairy partnered with Discover Dairy to promote the Adopt a Cow program to create meaningful connections between dairy farmers,…
Books and nutrition come through pediatric care partnership
In 2025, Midwest Dairy launched a new partnership with Reach Out and Read National, the only national pediatric literacy model endorsed by the American Academy…
Connecting doctors with dairy nutrition through NMA partnership
In 2025, Midwest Dairy strengthened trust in dairy by building a new partnership with the National Medical Association (NMA), one of the nation’s leading organizations…
Influencer stories bring Hispanic heritage and dairy together
During Hispanic Heritage Month in October, Midwest Dairy supported Dairy MAX in elevating a culturally rich influencer campaign tied to the launch of Nuestros Sabores,…
Midwest Dairy brings cheese and sustainability to Sioux Falls Riverfest
Midwest Dairy continued building trust with new audiences by partnering with Downtown Sioux Falls (DTSF) at its annual Riverfest event, an outdoor celebration along the…